Step By Step Guide On Collecting Keywords For SEO: Infomir Case
It's also worth noting that we don't have any direct competitors. Our equipment model with its capabilities is one of a kind in Eastern Europe. It's what makes our unique selling proposition. But there is also a disadvantage: we often have to create the demand for our services on our own. Also, we can't just collect competitors' keywords and use them on our website. Therefore, our approach is to anticipate search queries and form a partially synthetic keyword list.
However, for the most part, users are unaware of this technology, and therefore their requests for the production process are unrelated to 3D technologies. The marketing team's ultimate goal is to educate the market, demonstrate benefits, and, subsequently, generate demand.
You should start with the basics, "core" keywords that best describe your industry, website, products, or services. For this example, we went with the simple "3D printing":
and test our Keyword Research tools!
Ideally, each cluster is meant for a separate landing page and doesn't overlap with keywords on other website pages.
It largely depends on your vision of the website structure and the connection strength you have set when dividing keywords into groups. The bigger the connection strength, the fewer groups there will be.
We will not go into much detail here, to read more about keyword clustering, you can head over to this research:
Collecting Keywords For News Content
It's especially relevant to our case, as the market for industrial printing as a service is minimal. We must look for methods to increase the website's visibility in search results across the entire industry.
The Serpstat Search Suggestions report will help us here. It allows us to select high-volume keywords for writing news. Including these keywords in the articles will boost our rankings, as it meets the users' requests. It will also provide a solution for the burning question on "what to write about" and "where to find topics".
Searching For Additional Landing Page Ideas
We now should add a similar page to our website's structure and optimize it for the top keywords from this list.
Looking For Missing Keywords On Landing Pages
Those are the keywords we don't drive traffic from. Therefore, we need to consider adding them to our landing page to improve its visibility in SERPs.
Tracking Website Rankings For Target Keywords
That way, you will get all the statistics of your (and competitors') website positions in search results for the given list of keywords right on the service dashboard. You can also select email reporting.
Just like that, you will have the data for analyzing the results of your SEO efforts.
By the way, if you don't use the tool yet or don't use all of its features, Serpstat has a superb support team that will help you resolve any issue, and the sales team, which can conduct a personal service demonstration for the newbies.
May your website always have high conversions, traffic, and rankings, friends!
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