Step By Step Guide On Collecting Keywords For SEO: Infomir Case
2. Working with semantics
2.1 Clustering requests
2.2 Collecting keys for news content
2.3 Looking for additional ideas for landing pages
2.4 Looking for missing keywords on the landing page
2.5 Working with other keywords
3. Tracking site positions by target keywords
It is also worth noting that we have no direct competitors; our model of equipment with its capabilities is the only one in Eastern Europe. This is a plus for the uniqueness of the proposition. But there is also a disadvantage - it is often necessary to independently form the demand for services. And it's challenging to parse competitors' requests and apply them to your site. Therefore, our way is to anticipate queries and form partially synthetic semantics.
However, for the most part, users are not aware of the technology, and therefore their requests for the production process are not related to 3D technologies. The marketing team's skill working on a project is to educate the market, demonstrate benefits, and subsequently generate demand.
Working with semantics
Ideally, each group is a separate landing page that does not overlap on requests with other pages on the site. It largely depends on the customer's requirements for the structure and the parameter of the level of links that we set when dividing into groups. The greater the communication error, the fewer groups will be.
Collecting keys for news content
Also, Serpstat Search Suggestions report will help us; you can conveniently select high-frequency keys for writing news. The inclusion of these requests in the article will give us a plus in ranking due to getting into the user's request. And it will also resolve the constant question "what to write about", "where to find topics".
Looking for additional ideas for landing pages
We have to add the same page to our site's structure and optimize it for top keys from this list.
Looking for missing keywords on the landing page
These are the keys that need to be reviewed and, if possible, added to the promoted landing page to improve visibility in the SERP.
Working with other keywords
To start a crowd, we need a list of sites for promotion; the easiest way is to take sites where our competitors are located.
We go to the Backlinks section and check the competitor's URL. A little work with filters, and at the end, we get a complete list of forums, reviews, reference books, and other valuable resources, to which we can also get a link and add an anchor.
Tracking site positions by target keywords
Subsequently, every day you will receive updates on the growth/fall of keys in a convenient format, right on the service dashboard. And immediately on the spot, you will be able to analyze the success of the promotion.
By the way, if you don't use the tool yet or don't use all of its functionality, then Serpstat has a cool support team that will help resolve any issue and the sales team who are ready to carry out a personal demonstration of the service for newbies. Wish you high conversions, traffic, and positions for you, friends!
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