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SEO 11 min read

Step By Step Guide On Collecting Keywords For SEO: Infomir Case

How we used Serpstat in 3D printing niche
how to collect keywords for seo
Georgy Lavrinenko
Georgy Lavrinenko
SEO specialist at Infomir
In this article, you will receive step-by-step instructions that will tell you in detail about the process of collecting keywords using the example of the 3D printing niche. Let's go!

Niche features

Generally, the 3D printing niche is popular and in demand. However, we are interested in the segment of industrial 3D printing, requests from businesses/startups that are not like the mass market. Such requests are much more difficult to find since there is less need, and not all of our clients know how to look for such things correctly.

It is also worth noting that we have no direct competitors; our model of equipment with its capabilities is the only one in Eastern Europe. This is a plus for the uniqueness of the proposition. But there is also a disadvantage - it is often necessary to independently form the demand for services. And it's challenging to parse competitors' requests and apply them to your site. Therefore, our way is to anticipate queries and form partially synthetic semantics.
Igor Oklander
The niche of industrial 3D printing is not easy enough for promotion. Many queries are related to retail printing services, private inquiries, gifts, and promotional items. 3D adaptive manufacturing is an alternative to casting. For the target audience, this is a tremendous opportunity to save time and money.

However, for the most part, users are not aware of the technology, and therefore their requests for the production process are not related to 3D technologies. The marketing team's skill working on a project is to educate the market, demonstrate benefits, and subsequently generate demand.
How To Find New Keywords And Expand Semantics

Working with semantics

Our work with the semantic core begins with the analysis of the search results for the main queries. We compare our proposed site services with the actual needs of users. Based on the customer's services, we form markers, and for these markers, we are already looking for synonyms in various forms of writing, implying a single intent.
Markers are keywords that define the niche's topic. They must clearly correspond to the subject of the page (1 marker - 1 page). Often, markers are categories, sections and headings on the site. Based on marker queries, you can expand the semantics.
Intent is a need that a user/potential client wants to satisfy by coming to your site (or to a competitor's site if yours did not meet this need).
Go to Serpstat and select the Related Keywords tab - a mega-useful feature that instantly displays keywords semantically related to the desired phrase. We take markers, for example, 3D, printing of parts, products, etc.
Serpstat related keywords

Clustering requests

After collecting a complete semantic core by topic from various sources, we collect the keys into one file, subsequently used for clustering by groups.

Ideally, each group is a separate landing page that does not overlap on requests with other pages on the site. It largely depends on the customer's requirements for the structure and the parameter of the level of links that we set when dividing into groups. The greater the communication error, the fewer groups will be.
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Collecting keys for news content

After clustering and distributing keys across the landing pages, we collect many requests for infographics, for which we will form tasks for writing content for the site's blog. This is a critical moment for the active growth of organic traffic on the site, subsequently converting into transactions, especially in our case, when the market for industrial printing as a service is minimal. We have to look for methods to increase the site's visibility on the network across the entire subject.

Also, Serpstat Search Suggestions report will help us; you can conveniently select high-frequency keys for writing news. The inclusion of these requests in the article will give us a plus in ranking due to getting into the user's request. And it will also resolve the constant question "what to write about", "where to find topics".
Serpstat search suggestions
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Looking for additional ideas for landing pages

To find ideas for additional landing pages, we used the Top Pages report and checked our competitor. The report shows that they get traffic from "3D modeling" page, and we don't have such a page at all in our structure. Essentially, we are missing out on some traffic and leads.
top pages in 3d printing
To fix the situation, we go to Serpstat and get a detailed report on the keywords tracked on this page, their frequency, and this site's position in the search results.

We have to add the same page to our site's structure and optimize it for top keys from this list.
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Looking for missing keywords on the landing page

On the Missing Keywords tab, we check the page we have optimized and look at keywords closely related to the intent but were not presented on the site, and therefore do not bring us traffic.

These are the keys that need to be reviewed and, if possible, added to the promoted landing page to improve visibility in the SERP.
missing keywords

Working with other keywords

We can use non-thematic keys on the site for many reasons; often, the customer does not want to associate himself with the words сheap/inexpensive/free, written with errors, slang, and dialect. We cannot add such requests to texts and meta tags. But there is a solution - to add them to external sources as anchors or near-link text, which will give ranking for such words.

To start a crowd, we need a list of sites for promotion; the easiest way is to take sites where our competitors are located.

We go to the Backlinks section and check the competitor's URL. A little work with filters, and at the end, we get a complete list of forums, reviews, reference books, and other valuable resources, to which we can also get a link and add an anchor.
backlinks tool
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Tracking site positions by target keywords

Finally, after completing the previous steps, I recommend that you add promoted words for monitoring to Serpstat Rank Tracker, configure the type of issue, region, and a number of updates.

Subsequently, every day you will receive updates on the growth/fall of keys in a convenient format, right on the service dashboard. And immediately on the spot, you will be able to analyze the success of the promotion.

Conclusion

We use Serpstat for processing requests and analyzing site pages. I think many clients never reach their full potential and use additional services of competitors. I am sure that the service is enough for website promotion.

By the way, if you don't use the tool yet or don't use all of its functionality, then Serpstat has a cool support team that will help resolve any issue and the sales team who are ready to carry out a personal demonstration of the service for newbies. Wish you high conversions, traffic, and positions for you, friends!
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