Vlada Malysheva

Creative writer at OWOX


Google Analytics 4 Overview: To Leave Or To Stay?

December 16, 2020

Google Analytics 4 Overview: To Leave Or To Stay?

Is Google Analytics 4 ready to become the primary tool for marketing analysis or not yet? Let's look at what the next generation of Google Analytics offers by considering its benefits and disadvantages. Is it worth sending Universal Analytics to the attic?

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