|Marketing||–10 min read–||February 15, 2018|
How To Generate More Leads For Your Startup Without Going Bankrupt
Eager digital marketer, nurtured by news and strategies of this world, helping people and businesses to build and reinvent their online presence.
Fortunately, this is what you will be learning in this article. You will know how to generate more leads for your startup without going bankrupt.
Below are five tips to generate leads for your startup at low cost.
Guest posting is one of the marketing tactics that does not only generate leads but also brings revenue.
For a guest posting campaign to work, you have to know the audience you want to reach out to. You need to know their age, location, profession, income, problems, etc. Once, you have your target audience details, it is time to search for relevant blogs where your ideal customers hang out. You can use the queries below on Google to find relevant blogs:
- "your niche" + "write for us"
- "your niche" + "guest post"
- "your niche" + "contribute to"
- "Your niche" here represents your startup E.g. "Saas" + "Write for us".
The next step is to search for content topics on the niche that you would want to write on and rank for. Pitch your content ideas to the blog's editors. If your request is accepted, draft your post and submit it. If it is not, search for more valuable content topics and pitch again. Promote the content once it is published and measure the incoming traffic and leads you get from each post.
A good case study of a company that used guest posting to generate lots of leads is bufferapp. It is a social media tool that helps users to schedule social media updates. They wrote more than 150 guest posts to generate 100,000+ customers in 9 months for the business.
However, in order to generate lots of high-quality leads for your business, you need to blog early and blog often. According to Hubspot, companies that published 16+ blog posts per month got about 4.5x more leads than companies that published between 0-4 monthly posts.
A welcome email is a great avenue for you to tell your subscribers what they can expect and what they need to do in order to enjoy your services or products. It is a very effective way to generate leads for your business. The truth is welcome emails are 4 times more likely to be opened and nearly 7 times more likely to get a click than other promotional mailings.
An effective welcome email consist of:
Free lead magnet
10-page report or 5 series mini e-course with valuable information that will help your target your audience to solve it's problem. Thus, a good free lead magnet should be valuable, timely and easy to consume for your subscribers. Here you can find a practical example of a successful lead magnet.
There are different lead magnets you can use to generate leads for your business, such as:
Brian Dean uses content upgrade (checklist) a lot on his website - Backlinko. With this lead generation magnet, he is able to increase his conversion rate of readers to subscribers from 0.54% to 4.82%.
The great thing here is that academy works both ways: your visitors get more information about your software while you learn more about them. To start the course they have to leave their email, but unlike the previously mentioned lead generation magnet, visitors are not treated like leads, they are treated like learners and the chances they'll submit their contact information are much higher. Academy software provides you with a detailed data on each of your learners, and you can form the further individual strategy for converting this particular lead.
BTW, Serpstat is an example of successful implementation of academy. They launched Serpstat Academy as a free knowledge center for everyone dealing with keyword research, competitor analysis and SEO in general. It's useful for visitors who want to learn more about the tool, as well as SEO specialists who want to improve their skills. Serpstat Academy is powered by Academy Ocean that is a perfect academy builder for SaaS.
What other cheap lead generation methods do you use for your startup. Let's discuss in the comment section below.