|Marketing||– 15 min read –||June 13, 2017|
Top 10 Marketing Wins Ever
Volvo Interception campaign
Volvo marketers knew that the best and quickest way to improve awareness in the US is to air the commercial during the Super Bowl — the annual championship game of the National Football League, which is as the highest-rated television broadcast in U.S. But a 30-second commercial during the Super Bowl in 2015 was around $4.5 million, which was a sum Volvo couldn't afford. That's why Volvo marketers had to find a way to become a part of the discussion at the biggest advertisement day of the year without leaving a hole in company's budget. And they did it.
Volvo run a twitter contest to have someone win new Volvo's XC60 Luxury Crossover for someone that matters most you by tweeting using "#VolvoContest" whenever a car commercial was aired during the Super Bowl.
Volkswagen "Think Small" campaign
A two-door ugly car was a complete paradox for Americans of that time. For american people of late 50th the bigger car was the better car. Thus to make them buy a Volkswagen Beetle, which was exact opposite of what a good car of that time was, Volkswagen had to transform the car standards. And it is exactly what they did.
Gillette's "Congratulations on becoming a man" campaign
As the razors Gillette sends are of high quality, people are using them for lots of years after. Thus due to this promo Gillette makes men buying replacement blades for years. This campaign hasn't changed the marketing standards, but it's well thought-out and smart, that's why it deserves being on this list.
Old Spice: "The man your man could smell like" commercial
That's why Old Spice did something any men personal care brand hadn't done before. They started speaking to women as their new target audience, turning the main problem to their advantage. Old Spice team turned to Wieden+Kennedy ad agency and in February 2010, they run a new advertising company "The man your man could smell like." The first commercial was aired at Super Bowl of 2010, it was hilarious and even ironic 30-second TV spot, where half-naked Old Spice man (Isaiah Mustafa) was encouraging women to buy Old Spice body wash to make their men smell like him.
Enjoying the dazzling success, several months later Old Spice run a new campaign, where Mustafa replied to all comments Old Spice received through all social media sites. During 3-days campaign Mustafa answered more than 180 comments submitted by the viewers. You can watch them here.
It's another great example how new and original approach leads to success.
Dove: "Real beauty" campaign
The main goal of this campaign was to redefine beauty, and show women that they are naturally beautiful. Within this campaign, Dove created posters asking what do people think of the woman on the photos. Here are some examples of such billboards:
Share a Coke campaign
Such name bottle is the best ad itself. People are taking photos with name bottles and sharing them with their friends on social media. Then their friends are going to the nearest supermarket to buy a bottle of name Coke. Share a Coke campaign is an excellent example of how personalization leads to success.
Apple's "1984" campaign
This commercial generated more buzz than any other Super Bowl ad ever made.
Deadpool marketing campaign
They created several billboard ads, one was showing Deadpool as a romantic drama, a must-see for upcoming Valentine's day:
If you vacation in Mexico, some areas have jewelry stores that offer free shots of tequila to anyone who comes in. You don't even have to make a purchase, and it's not a 'one per person' thing. Needless to say, it's pretty easy to sell expensive jewelry to drunk tourists.