|Marketing||– 13 min read –||January 24, 2019|
11 Terrible eCommerce Mistakes To Avoid
However, it is better to foresee all of those potential mistakes and dodge from it as early as possible. In this post, we'll show you 11 common mistakes done by eCommerce business owners.
#1: Poor product presentation
#2: The absence of social proofs
Never neglect to put user reviews on your business site. According to research by Spiegel Research Center in 2017, almost 95% of online shoppers read first the customer reviews before knowing if they'll buy the product or not. Public feedback can undoubtedly reinforce the credibility of a brand. Showing out your positive reviews can be converted to more sales in your business.
#3: Producing generic content
#4: Insufficiency in promotion or marketing
Social media is the easiest and most effective way to get more traffic to your site. Also, more and more people are going through social media instead of search engines if they need something. You can start promoting by creating an account for different platforms so you can cater to different people in your promotion. The different platform will let you make different content for each social media. You should optimize it according to the social media platform you are promoting your site. After that, a social media strategy is important to plan everything out on your approaches and plans in marketing your site in different social media sites. Lastly, execution should be done according to the plan for an easy success in boosting your website traffic.
#5: Overlooking the importance of security
You can avoid all of these by making sure that you have multi-layered security to avoid any fraudulent activity in your site. You can also require stronger passwords from your users to avoid hackers getting in on different accounts. Lastly, install SSL certificates in your site for a sure secure data connection of your users.
#6: Not knowing how to reach your target audience
You should know their socio-demographic data, psychographic characteristics, all of their interests, different subcultures, most common places to be, values and advocacies, common problems, and other data. From here, you can create different insights on where your brand and products can enter to create a connection with them. The better the analysis and insight production, the better the connection you'll have with your audiences.
#7: Your website is not fully optimized
Make sure that your site loads fast to avoid people leaving your site. Check also for broken links. It can cause a bad user experience, and it can mess up your link hierarchy.
Create a responsive design of your site for mobile. More and more people are purchasing through mobile phones, so it makes perfect sense to produce a responsive web design to any kind of mobile phone. Also, all features should be mobile-friendly.
#8: Your website's too hard to navigate
Never forget to include the search function at the top of your page. This is to help the customers if they need to find a specific page on your site or if they are having a hard time in the subcategories.
#9: Your pages load so slowly
Most online shoppers abandon the site if it loads too slow and finds another store that offers the same product as yours. What's important is that you can offer a great experience just by boosting up your page speed.
Another insight is that when people are leaving your site because of poor speed, you are also losing sales and conversions from your audience. You do not want to happen that again because of poor speed.
Lastly, fast page loading speed can give you incentives in ranking higher in the search engine results pages. Google gives significant importance to page speed in search engine rankings, which can translate to higher organic website traffic and increase your eCommerce conversion rates.
#10: Having a poor customer service
Customer service is most likely to happen when your audience is experiencing issues with their product. You need to be always available for their queries and not ignore their questions. Set up an online hotline or phone hotline for an easier connection with them.
The image above is an example of how they communicate with their consumers. This simple act of thoughtful outreach would be notable for the customer and this also establishes that Glossier would solve problems with regards to their consumers' purchases.
#11: Your checkout process is too complicated
Next, keep your whole process easy and quick. You do not need a lengthy process for this. Create a summary of the total price to pay, including all other fees, while your user is still scrolling through your site. In that way, they would not be shocked by the total price of their cart.
Lastly, you can offer different payment methods for your customers. Some people do not want to share their credit card information, so you should be ready for other payment methods to compensate that. The main aim for all of this is to give the best online shopping experience to your audience.
To sum it all up