|Marketing||– 9 min read –||February 13, 2017|
10 Worst Marketing Fails of All Time
Fail #1: Illegal weapon from EA
Fail #2: Misunderstanding of trending hashtag
Fail #3: Ambiguous hashtag
It was supposed to read as "Susan album party'", while as you may already noticed this hashtag can be read in some other way.
Fail #4: Expectation vs reality
Fail #5: Inhumane marketing
Fail #6: Pepsi's bad joke
He noticed some fine print: in place of labels, consumers could buy Pepsi points for ten cents each. He quickly figured out that he need $700,000 to buy the 7M Pepsi points for the Harrier Jet. And he did it. Pepsi obviously refused to give Leonardo this prize. Finally, a court granted a summary judgment in favor of Pepsi and ruled that "no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet."
Fail #7: Overconfidence effect
Fail #8: Unexpected outcome
But, the USSR and other socialist countries returned the favor of 1980 and boycotted the 1984 Olympics. That's why the USA got 83 gold medals instead of 34 as it was expected. According to The New York Times, the fast-food giant had calculated that American athletes would do well this year. ''But without the Soviets, U.S. athletes have done very, very well,'' said Chuck Rubner, a spokesman for McDonald's in Chicago.
Fail #9: Ayds sounds like AIDS
Fail #10: Old Coca-Cola is better than
a new one
Rob T Maguire
I would somewhat disagree with the Coke issue. I think it was a bloody marvelous marketing technique.Z
Sure, there were surveys that showed that people liked the sweeter taste of Pepsi, and perhaps Coke should have changed the formula, as they did.
But in doing so, in announcing ahead of time that New Coke was coming out, how much air time was generated? CBS, NBC, ABC, networks around the world were commenting almost daily about the count-down to new Coke. There were 'local interest' stories about people who were cleaning out shelves of the old Coke at supermarkets... guys with basements full of the stuff.
Then came the New Coke - and the inevitable negative reaction... and THAT got reported in newspapers and the national and local evening news... even MORE press and publicity....
Nobody could have afforded all those minutes if they were running commercials....
Hell, in 2015, CBS ran a four and a half minute story on the 3th anniversary of the 'Coke' disaster...
New Coke lasted 77 days.... about enough time for Coke to implement the 'Coke Classic' campaign and get the bottles and cans ready and have the trucks repainted.
Don't tell me that they weren't prepared.....
I submit that they knew it was going to flop, and flop badly, they were prepared for it to flop, they had everything in place and ready to roll when it did flop....
What they 'lost' in sales when they brought out New Coke, they gained in media hype, people talking to their friends about Coke, and the press they got when they 'capitulated' and came out with Coke Classic.
Sorry, as opposed to being one of the major marketing disasters, I believe that this was an absolute marketing coup... Try getting Walter Cronkite or Mike Douglas or Harry Shaeffer talking about Pepsi? (Yes, I know they are all long gone now, but replace those names with the latest national anchors - same thing.)
I've thought about it too...if it's true, that's marketing GENIUS.
SNL Celebrity Jeopardy
Sean Connery: "I'll take Anal Bum Cover..."
Alex Trebek: "That's...An Album Cover..."
I'm sure the folks at Coke wish it were true. However the historical record is clear on this one. http://www.coca-colacompany...