Seven ways to find out the number of requests on Google
How to find out the request frequency on Google
- build a semantic kernel from square one;
- expand your existing keyword base;
- analyze requests on competitors' websites;
- look at the popularity dynamics of a particular request in a certain period of time;
- find out how effective your keywords and phrases are.
Google Adwords request statistics
You don't need to run and pay for advertising; you can use the Keyword Planner on a free basis. However, the service shows inaccurate data for an unpaid campaign.
To start the planner, go to Google Ads and find the appropriate section in the tools.
It's impossible to know the exact number of impressions with the help of the Google Keyword Planner. Though one can assess the level of competition. Taking into account these factors, the Internet marketing specialist draws conclusions about the advisability of creating contextual advertising for a specific request.
If the advertising campaign is not connected to your account, you will see phrases from the organic search and context in the search results. To get more accurate information from the search engine, you need to connect your advertising campaign.
Google Analytics keyword statistics
You cannot collect key phrases through Analytics. With the help of this service, one can trace the practicability of their use to draw conclusions about the need for expanding or changing the semantic kernel. It shows a dataset from the Google Search Console.
Moreover, you can see what requests competitors use, find out the sites' positions by key phrases, and the cost per click in contextual advertising. All of this information is available in the Keyword Research Tool.
To start working with these services, you need an account in Google and the creation of an advertising campaign in Adwords. To refine the data on the relevance of requests and the semantic kernel extension, you can use off-site tools, for example, Serpstat.
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