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How-to 6 min read

Seven ways to find out the number of requests on Google

Google search statistics are available in search engine tools and off-site services. With their help, you can collect or expand the semantic kernel, analyze the popularity of key phrases in a particular region, and create an effective advertising campaign taking into account the cost per click.

How to find out the request frequency on Google

Using Google tools, you can:

  • build a semantic kernel from square one;
  • expand your existing keyword base;
  • analyze requests on competitors' websites;
  • look at the popularity dynamics of a particular request in a certain period of time;
  • find out how effective your keywords and phrases are.

Google keyword statistics are available in three search engine services: Adwords, Trends, and Analytics. To use them, you will need an active registered Google account.

Google Adwords request statistics

To start working with key requests, you need to register an advertising campaign in Google Adwords. This process goes through several stages. After entering your data, you need to write the advertisement name, its sample text, indicate information about the company.

You don't need to run and pay for advertising; you can use the Keyword Planner on a free basis. However, the service shows inaccurate data for an unpaid campaign.

To start the planner, go to Google Ads and find the appropriate section in the tools.
Google Adwords Keyword Planner
Then you can see two windows. By selecting the first one, you can collect new requests. The second allows you to track the dynamics of changes in key phrases.
How to discover new keywords using Google Keyword Planner
Let us suppose you need to collect a database of requests about "flower delivery". You go to the new keywords' section and enter the phrase of interest in the first field. You're able to enter several phrases at once to select a more extensive list.
Searching new phrases with Google Keyword Planner
Here is the result.
Keyword ideas at Google Adwords Keyword Planner
First of all, you see the phrases that were entered in the previous window. Next, you will be selected request options that are additionally searched by users. In the left part of the window, you can find basic functions for working with the selected requests. On the top right, you can set the time period and configure filters. In the table to the right of key phrases, you can get acquainted with the impression range, the minimum and maximum cost per click.

It's impossible to know the exact number of impressions with the help of the Google Keyword Planner. Though one can assess the level of competition. Taking into account these factors, the Internet marketing specialist draws conclusions about the advisability of creating contextual advertising for a specific request.

If the advertising campaign is not connected to your account, you will see phrases from the organic search and context in the search results. To get more accurate information from the search engine, you need to connect your advertising campaign.

Google Trends

Google Trends doesn't show the requests' frequency in absolute amount but displays the growth dynamics and drop in popularity of a particular request. This is visible on the curve of demand for fur coats.
Keywords analysis on Google Trends
Since the beginning of autumn, the curve is creeping up. In this tool, you can refine the data by specifying the geolocation, time range, categories, and search sources. You can set the necessary parameters above the window with the graph. From the above example, it follows that you can start an advertising campaign in September.

Google Analytics keyword statistics

Using this tool, you can track which traffic sources give the maximum conversion, as well as track the site visitors' actions.

You cannot collect key phrases through Analytics. With the help of this service, one can trace the practicability of their use to draw conclusions about the need for expanding or changing the semantic kernel. It shows a dataset from the Google Search Console.
Acquisition overview in Google Analytics


With Serpstat tools, you can build and supplement the semantic kernel, find out low-competitive requests in a specific region based on Google search.

Moreover, you can see what requests competitors use, find out the sites' positions by key phrases, and the cost per click in contextual advertising. All of this information is available in the Keyword Research Tool.
Keyword Research Tool on Serpstat

Keyword Tool

Another free semantic kernel collection tool is the Keyword Tool. It selects up to 800 requests for one prescribed keyword phrase and issues search hints. However, to see the frequency of the keywords found, you'll have to buy a paid version (from $69 per month).
Collecting a semantic kernel with Keyword Tool


Google request statistics are available in search engine tools and online services. To collect and analyze the key requests, you can use Google Adwords, Trends, Analytics.

To start working with these services, you need an account in Google and the creation of an advertising campaign in Adwords. To refine the data on the relevance of requests and the semantic kernel extension, you can use off-site tools, for example, Serpstat.

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