How to sell site traffic and make money out of it
How to write a commercial text
How to write a commercial text
When it's contextually suitable, the commercial text can call some negative emotions as well, e.g., fear or disturbance that have to be eliminated by the offered product or service.
Moreover, quite often, the readability worsens because of the bad page layout — the plain text is published without formatting. Also, it's not good when the text is over-optimized.

For providing the proper text SEO, you should take a pattern by your successful competitors — whose sites set the leading positions in the SERPs by the relevant queries.
How to write a commercial text
You also have to choose the appropriate fonts, colors, and sizes. It's worth remembering that most of the users surf the net via smartphones, and making the text good looking and easy-to-read on the phone is extremely important.
Structure of the commercial text
- Attention. Attract the user's attention. For this purpose, eye-catching headings can be used;
- Interest. The offer has to call the user's interest to stimulate the conversion. Briefly highlight some benefits, e.g., discount, gifts for the purchase;
- Desire. At this stage, the interest has to develop into the wish to use the offer. Such an effect can be reached by describing the product's advantages.
- Action. The final stage that means stimulation to do the target action here and now. For instance, time or goods quantity restrictions perfectly motivate the customers to make the purchase but not postpone it.


Commercial text examples





Books about commercial texts



How to estimate the text's effectiveness
For example, in Google Analytics in the "Content drilldown" section, you can enter a certain URL and view figures concerning page views, the average session duration, and bounces:

- enough number of page views;
- the average time on page has to be equal to the time that is needed to read the text;
- low bounce and exit rates.
When the tracking is set, in the analytics reports, you can find some advanced info about the users' actions on the site.
Conclusion
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