NPS Most Wanted: How We Chose the Best-Fit NPS Software [Update]
It's a big deal to compare different tools and choose the one that meets all your requirements and expectations. In this article, I'll share Serpstat's team experience of choosing best-fit NPS software.
How to calculate NPS score?
"How likely is it that you would recommend Serpstat to a friend or colleague?"
The scale is usually from 0 to 10. Customers who give you a 9 or 10 are promoters, 7 or 8 are passives, and 6 or below are detractors. After the data is collected, it's time to count the NPS. It equals the percentage of promoters minus the percentage of detractors. For example, if you received 56% of promoters and 8% of detractors. Then the NPS equals 48%.
Metrics we analyzed while choosing NPS software
Metrics we analyzed while choosing NPS software
Why these five tools? All of them are highly-preferred by our colleagues from various SaaS companies. Moreover, these 5 NPS tools have lots of positive reviews on Quora.
I analyzed lots of various parameters while comparing these 5 tools, here are some of them:
- survey channel;
- Intercom integration;
- the ability to upload a logo;
- opportunity to set up several projects for one account;
- the number of managers having access to account;
- trends analysis;
- delivery confirmation, and so on.
- Survey channel — 0,3
- Integration with Intercom — 0,3
- Response rate — 0,1
- Price — 0,3
- In-app survey available;
- Integration with Intercom;
- Response Rate metric available;
- Maximum feedback for $50/month.
#1: Survey channel
Another NPS channel is SMS. This channel deeply narrows the outreach of the NPS campaign as you can send the survey only to those clients who have shared their contact info with you. Low response rate is a disadvantage SMS channel also suffers from. Moreover, both for surveys via emails and text messages it's crucial to send them at the right time.
Let's pass to in-app channel. It has two great advantages:
High response rate – unlike two previous channels, the users are asked to evaluate the service when they are on the website and thus are focused on it. It doubles the chances that user won't ignore the question.
Immediate feedback – unlike email and SMS, via in-app user sees your question in several seconds after it's sent. Moreover, there is nothing easier than just tick the mark you think is in line with the service's quality.
We chose in-app channel as the best fit for our needs. This survey channel is available at Retently, Delighted and SatisMeter. Moreover, Satismeter allows collecting feedbacks via mobile apps (iOS and Android)
#2: Integration with Intercom
- welcome our new clients (onboarding);
- engage them into active tool's using;
- tell our users about product news;
- explore their behavior;
- collect customer feedback.
- accumulate NPS score in one place;
- collect not just the score but the comments as well, as NPS score is useless without further communication with the user;
- segment NPS scores by different user categories;
- effectively close the customer feedback loop via Intercom.
Let's dwell on the last opportunity in detail. Abstract NPS scores tell us a little about the customer loyalty. Thus even if the user doesn't comment the score, don't leave such feedback without response. Mind that there is no need to spam and thank the promoters (9-10). While always ask passives and detractors about the reasons for such low scores (1-8). It's what's called closing the loop.
#3: Response Rate
Our colleagues from Competera shared their use case. When they just started collecting feedbacks via NPS tool, the survey window was blocking the part of the interface and annoyed the users. After they changed window's positioning, the response rate increased dramatically.
- You can send up to 100 surveys for free within 7 days;
- Ask Nicely has no limitations as to the number of surveys sent during trial period (14 days).
- Promoter allows sending 250 surveys during its trial.
- SatisMeter has no limitations as to the number of sent surveys while you'll receive only first 300 responds.
The number of responses you'll receive for $50 with basic 20% response rate is mentioned in the comparative table below:
Good luck ;)
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I feel that this article only focuses on volumes, but fails to highlight the functionalities of each of the 4 NPS solutions. Which is better at closing the loop, or actioning that feedback? Which allows you to create Brand Ambassador campaigns, or highlight at-risk customers? Which of these can automate with Intercom to send surveys at specific milestones throughout the customer journey?
Hint: It's only one of these.
If you're running an NPS campaign you shouldn't be doing so just to get a KPI to brag to your team about. It's what happens AFTER your customers respond. How do you take this insight and make informed business decisions, increase your user base, grow your brand awareness, etc etc.
Right you are. The main goal of this post was to share our first experience of choosing our best-fit NPS. We analyzed only 4 basic metrics, which we considered as the main ones. This research was based only on the theory, without practical experience. Sure, now, after several months of using NPS, we revealed other crucial metrics to consider. Thanks for your feedback!