How to Start Promoting Your Business Having Just $100 in Your Pocket


What if you can't afford to launch a full marketing campaign yet but happen to have a spare $100 bill and want to try different things? Let's have a look at some of the things, that you can try to promote your business.
#1
Coffee
Even if you don't find investors (which is a perfect ending in this scenario), you'll get a lot of good advice, and people will remember you. Most likely, someone will give you solid tips on how to spend your next $100 and grow your project.

#2
Press-release promotion
When writing a press release or working on your marketing/SEO campaign in general, use as many different tools as you can. If it's free – awesome, if not – request a trial. There's a small list of tools you can use at the end of this article that will give you an idea of how you can improve with proper instruments.
#3
Newsletters
Not to break email marketing opt-in laws and be able to grow your mail list, don't send your newsletters through your free email service. You need an email marketing software. There is a bunch of email marketing services to choose from. Run a little research comparing different services, moreover that most of them offer a free trial period for testing. You can try different ones to choose your "best-fit" one.
#4
Cross promotion
#5
Free Samples
Promise to give a pair of sunglasses to few random subscribers in exchange for subscription and repost.

#6
Google AdWords campaign
#7
Fiverr
- Order a few small articles about your product;
- Buy twitter (instagram, facebook) followers. Don't go for a large number, like 5000, find someone offering about 100 followers, the chance of them being active is higher;
- Buy reddit upvotes. Start a thread and bring it to the top of a subreddit you're interested in;
- Tweet your content to tens of thousands of followers;
- Promote on popular blogs;
- Record a video about your product;
- Get any type of data and market research;
- Create a logo;
- Buy backlinks.

#8
Facebook Ads
Note that Facebook ads are not as efficient for B2B promotion. Unless targeting a certain Career or Profession works for you.
Whether you chose one of these options, think of something else or just decide to keep the $100 (which is also a great solution), remember that your marketing campaign requires a lot of work and attention, no matter the budget.

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