How to Start Promoting Your Business Having Just $100 in Your Pocket

There are many agencies that will distribute your press release targeted at your audience. Prices vary, so you'll have to do some research and find a company that doesn't charge too much and has good reviews. Your job here is to write a proper press release. Don't try to hit big on your first go, use low-frequency keywords and address a certain issue, not an industry in general. Let's say you created an app that helps with organizing a sleeping pattern. Don't focus on the fact that this is a new android or ios app, it's revolutionary design or ability to sync with any device. Write an article about fighting sleeping disorders with your app.

When writing a press release or working on your marketing/SEO campaign in general, use as many different tools as you can. If it's free – awesome, if not – request a trial. There's a small list of tools you can use at the end of this article that will give you an idea of how you can improve with proper instruments.

Start collecting emails of your clients from the very first day. If you're running an online store, ask your clients to leave their emails while signing up. Don't wait until your mail list grows enough, start sending newsletters with your updates and new arrivals at once.

Not to break email marketing opt-in laws and be able to grow your mail list, don't send your newsletters through your free email service. You need an email marketing software. There is a bunch of email marketing services to choose from. Run a little research comparing different services, moreover that most of them offer a free trial period for testing. You can try different ones to choose your "best-fit" one.

You have a huge list of emails you send your newsletter to, both open and click rate grow steadily. But it doesn't convert to sales. Thus it's time to attract new customers. Explore some businesses that sell complementary goods or services and offer them a cross-promotion. Let's say, you're selling sneakers look at some sportswear or sport equipment stores. Contact them and ask whether they want to exchange advertising.

What can't you do on Fiverr with $100? You can do anything:

• Order a few small articles about your product;

• Buy twitter (instagram, facebook) followers. Don't go for a large number, like 5000, find someone offering about 100 followers, the chance of them being active is higher;

• Buy reddit upvotes. Start a thread and bring it to the top of a subreddit you're interested in;

• Tweet your content to tens of thousands of followers;

• Promote on popular blogs;

• Record a video about your product;

• Get any type of data and market research;

• Create a logo;

• Buy backlinks.

Just visit fiverr and search for Marketing, SEO, Design, Content and etc. Some may argue that most offers on Fiverr are shady and will do more harm, but it's up to you to decide what's good for your campaign. Having more subscribers (even fake ones) never hurt anyone. One thing you definitely don't want to try is to rank your website #1 on Google for $5.

Unlike Google PPC campaign, Facebook ads may actually work for you. Targeting options on Facebook are great for low budget. You can advertise directly to people of certain age and sex, people who are in the relationship or single, people whose friends have birthdays soon, and so on – options are unlimited.

Note that Facebook ads are not as efficient for B2B promotion. Unless targeting a certain Career or Profession works for you.

Whether you chose one of these options, think of something else or just decide to keep the $100 (which is also a great solution), remember that your marketing campaign requires a lot of work and attention, no matter the budget.