How to Start Promoting Your Business Having Just $100 in Your Pocket
What if you can't afford to launch a full marketing campaign yet but happen to have a spare $100 bill and want to try different things? Let's have a look at some of the things, that you can try to promote your business.
Even if you don't find investors (which is a perfect ending in this scenario), you'll get a lot of good advice, and people will remember you. Most likely, someone will give you solid tips on how to spend your next $100 and grow your project.
When writing a press release or working on your marketing/SEO campaign in general, use as many different tools as you can. If it's free – awesome, if not – request a trial. There's a small list of tools you can use at the end of this article that will give you an idea of how you can improve with proper instruments.
Not to break email marketing opt-in laws and be able to grow your mail list, don't send your newsletters through your free email service. You need an email marketing software. There is a bunch of email marketing services to choose from. Run a little research comparing different services, moreover that most of them offer a free trial period for testing. You can try different ones to choose your "best-fit" one.
Promise to give a pair of sunglasses to few random subscribers in exchange for subscription and repost.
Google AdWords campaign
- Order a few small articles about your product;
- Buy twitter (instagram, facebook) followers. Don't go for a large number, like 5000, find someone offering about 100 followers, the chance of them being active is higher;
- Buy reddit upvotes. Start a thread and bring it to the top of a subreddit you're interested in;
- Tweet your content to tens of thousands of followers;
- Promote on popular blogs;
- Record a video about your product;
- Get any type of data and market research;
- Create a logo;
- Buy backlinks.
Note that Facebook ads are not as efficient for B2B promotion. Unless targeting a certain Career or Profession works for you.
Whether you chose one of these options, think of something else or just decide to keep the $100 (which is also a great solution), remember that your marketing campaign requires a lot of work and attention, no matter the budget.
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