How to buy a website in 2019 and not to fail
Where to buy a website?
How to choose a website to buy
Moreover, the uniqueness of the website and the quality of the content on it are important for any purpose. Be sure to check the website texts for uniqueness and informational value. Pay attention to the design of the website and its appearance, if it matters in terms of your purposes.
Do not forget about the website age; the older the resource, the better. This rule is universal. The number of visitors may depend on this.
When buying a website with income, it is important to pay attention to the ways of monetizing the website and the domain information. Check the quality of incoming and outcoming links to avoid search engine filters.
Analyzing the monetization of the project, check the location of ad blocks, the use of traffic acquisition channels and forecast your traffic after buying the website. You can find out all these indicators on special websites; you can conduct an SEO audit using Serpstat, check the uniqueness of texts using Plagium.com, and explore traffic sources via Similarweb.
How to recognize deliberate cheating of website indicators by a seller?
Pay attention not only to monthly or annual traffic but also to the graphs. Are there any sharp changes in traffic? In some cases, such changes are explained by seasonal demand or the launch of advertising campaigns, but sometimes this may indicate the use of prohibited methods of SEO which will soon become the reason for imposing filters.
How to define if a seller is asking a decent price
The website price is determined based on five main factors:
Buying a website directly is usually more profitable than ordering development from scratch in a web studio, but there are many drawbacks to this. The seller's price will be lower, but you take full responsibility for the website, so it's worth checking the person well, and only then concluding an agreement with them.
Also, do not forget that the website requires constant maintenance. Optimization and advertising expenditures are still in force, both when creating and when buying a ready-made website.
You will also need to analyze your goals and opportunities when buying and remember that any website will require additional efforts and investments in advertising and optimization in order to yield maximum profit.
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