How We Made $250,000 In One Week: A Guide For Successful Appsumo Promotion [Update]
- have a useful and high-quality product;
- find the right distribution channels;
- offer an attractive deal.
In this article, we'll tell you how Serpstat became the best selling SEO tool on AppSumo and entered the top of their 5 best-selling tools ever.
What is AppSumo?
Two times a week they put up for sale different tools with a significant discount and special conditions for their audience. Site administration carefully selects products and promotes only qualitative ones. But even not all approved tools succeed. The best selling ones are easy to set and use with the low lifetime price.
The results of best AppSumo deal
After this deal, we received:
- 6400 sales worth more than $250 000;
- 8,400 users from the US, Canada, Germany, UK;
- 685 reviews and comments;
- more than 2 000 shares;
- Serpstat became the best selling SEO tool on AppSumo and entered the top of their 5 best-selling tools ever;
- Registrations and sales raised by 370%.
Launching on Appsumo
Step #1: Making the first contact
The guys from AppSumo are quite open to communication so you can try to get in touch with them using Linkedin or Facebook. The way how do you get on AppSumo matters, so it will be much better if someone who has already been promoted on AppSumo recommends you. We turned to CBDO and co-founder of Promorepublic Maksym Pecherskyy to recommend Serpstat to someone from AppSumo. And he introduced me to Olman via Skype:
Step #2: Negotiations via appsumo deal reseller
Feel free to brag about your previous experience to prove that you're ready for such deal (we covered our Product Hunt experience). Be open and friendly, and speak informally as it's not the Royal reception at Buckingham Palace.
It is better to discuss the distribution of profits right away. AppSumo takes a high percentage of sales, which I understandably can't name. You can try to knock down the price, but do not push too hard. After approving all the details, they will send you an instruction letter.
Step #3: Preparations for the launch of the campaign at AppSumo
AppSumo asked us to create at least 3 000 of unique promo codes for the customers. We created 10 000. All non-activated codes were returned after 60 days (the refund period).
Note, AppSumo has a quite wide audience — about 1 million customers. Make sure that your site is able to keep working with such a load. We bought two extra servers just in case.
- We created a landing page and a greeting video for the appsumo users.
- We also created a free learning center called Serpstat Academy, which is powered by Academy Ocean.
If AppSumo sees that people are interested in your product at this pre-sale stage, they will promote you, involving bloggers and influencers.
Pay attention to every comment, no matter it's positive or not. BTW, we received almost a thousand of payments during the pre-sale period.
After the sale
Now your main purpose is to hold the new audience. It's mainly loyal to your product, thus feel free to ask people for supporting you at the social networks and write reviews, but within limits.
Appsumo 2 [Update]
Why we decided to repeat this deal?
What's the difference between first and second campaign?
The second deal was both launched on Appsumo and ProductHunt. That's the reason why it lasted longer than the previous one. This time is lasted 19 days while the first one was available for 14 days. There were 4 newsletters sent and that's why we received more traffic and clients.
Was this campaign worth it?
And I'm pretty sure you want to know the profit to compare it with our previous campaign. We got the record number of registrations, within these 19 days we gained 7700 sales worth more than $300 000. As you may see, the second campaign yielded better results.
What about the third campaign at AppSumo?
I hope that this piece of content was useful for you. Don't hesitate to ask if you have any questions ;)
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