Kate has almost a decade of experience in the company and is still enthusiastic about every aspect of digital marketing. Kate sees the marketing mission as ensuring sustainable business growth. For this purpose, she helps companies and readers create efficient campaigns, solve common problems, and enhance crucial website metrics, such as conversions, bounce rates, and others.
Contextual Advertising is a way to quickly attract the target audience to a site. Unlike search engine optimization, such advertising has a quick, but short-term effect and requires payment for each transition to the site. This guide will focus on this fast website promotion method. You’ll know the peculiarities of contextual advertising, how to launch it and why it’s on the rise nowadays.
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