Google Algorithm Updates roll out regularly, as Google constantly strives to improve users' search experience. With each release, some websites skyrocket to the top search results and get immense traffic, while others get lost in the abyss. Therefore, keeping up to date with each Core Update, and all specialized changes in the algorithm is an absolute necessity. In this article, I go over the history of recent Google Algo Updates, their impact on the industry, and share guidelines on how to not get knocked down by yet another update.