The goal of every business is to generate conversions. If you can be visible from the time a user searches their problem to the time they make a decision on what product to purchase through your content, you can reach that goal. But for you to be visible in the first place, your content must be crafted the right way. It should be optimized for search intent. In this article, we’ll discuss how you can improve your conversion rate by maximizing search intent.
Link building is one of the most effective strategies for establishing trust and authority with search engines. However, it's not just the quantity of backlinks that matters. Links from low-quality, untrustworthy websites might do more harm than good. In this article, we will discuss the points to consider when evaluating a potential link-building opportunity, such as topical relevance, link authority, content quality, and more!
Google Algorithm Updates roll out regularly, as Google constantly strives to improve users' search experience. With each release, some websites skyrocket to the top search results and get immense traffic, while others get lost in the abyss. Therefore, keeping up to date with each Core Update, and all specialized changes in the algorithm is an absolute necessity. In this article, I go over the history of recent Google Algo Updates, their impact on the industry, and share guidelines on how to not get knocked down by yet another update.
When we’re talking about content, we want to emphasize that it’s only high-quality content that pushes your audience to click on the title and engage with it. With 70% of marketers continuing to invest in content marketing heavily, the competition is high. This means that you should prioritize creating content that meets the needs of your customers so that you can stand out from your competitors. There isn’t much (if any) wiggle room for error here. In our artilce, you'll find 7 actionable tips to get the most out of your content.
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