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SEO 25 min read January 30, 2024

Ahrefs vs Semrush — Which One Is Better?

Ahrefs vs Semrush - Which One Is Better?
Bohdan Dovhaliuk

Blog Editor at Serpstat

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The Ahrefs vs Semrush contest became a highlight for many SEO fans still deciding which is the best. Are you one of them? The SEO features of Ahrefs and Semrush are very similar, but it's only apparent at first glnce.

If you go deeper, you'll see that the difference is big enough. Our article analyzes their aspects from diverse angles. For example, available and most wanted features. After reading it, you’ll have an understanding of their key distinctions and similarities.

So, if you are asking yourself, "Semrush or Ahrefs" we recommend reading this material and you might see another option on the horizon. Shall we?


When we explore the Ahrefs SEO tool, we'll learn about:

  • Ahrefs pricing;
  • how easy it is to use; 
  • its wide range of features;
  • and the exciting updates that we recommend implementing.

Whether you are experienced in SEO or just starting, knowing what Ahrefs can do and what it offers is key to figuring out if it's the right tool for your digital strategy.

Stay tuned as we delve into the world of Ahrefs, revealing why it is a good choice in the SEO arena.


Ahrefs pricing plans offer a range of options to suit different user needs, each designed to provide specific features and capabilities for SEO and digital marketing.

Ahrefs’ pricing plans
  • Lite Plan: The Lite plan is Ahrefs' entry-level option, starting at $99 monthly. The plan is ideal for solo marketers and offers basic features such as site auditing, keyword research, and backlink analysis. It allows for tracking a limited number of projects and provides a basic level of data access.
  • Standard Plan: At $199 monthly, the Standard plan builds on the Lite offering. It includes extensive features and suits small to medium-sized businesses or freelance SEO professionals. This plan increases the number of projects and data credits. It offers additional features like historical data access.
  • Advanced Plan: At $399 monthly, the Advanced plan is for larger businesses and SEO agencies. It offers more robust capabilities, including higher project limits, more keywords to track, and more extensive data reporting. The plan is ideal for those who require deeper analytical capabilities and more comprehensive tracking and reporting features.
  • Enterprise Plan: At $999 monthly, the Enterprise plan is Ahrefs' most comprehensive offering. It is for large SEO agencies and enterprises. The plan provides the highest credit for projects, tracked keywords, and data access. It is best for organizations requiring extensive SEO analysis and reporting for multiple clients or large-scale projects.

Every plan offered by Ahrefs meets the needs of different users, ranging from individual marketers to large agencies. It ensures that users can select a plan that aligns best with their specific SEO and digital marketing needs.

For more detailed information visit Ahrefs' pricing page: Ahrefs Pricing.

Ease of Use

Ahrefs focuses on making navigation easy and providing a clear dashboard. The Ahrefs dashboard offers a smooth user experience, which makes the tool accessible for both SEO beginners and experts.

Ahrefs’ dashboard

A key feature of Ahrefs that makes it easy to use is how it simply presents data. Whether you're checking backlink profiles, keyword rankings, or the health of a site, the information shows in an easy-to-understand format. It helps users quickly get the main ideas without delving into complex technical details. The clarity and organization of the Ahrefs dashboard play a significant role in providing an efficient and enjoyable user experience.

Available Features

Ahrefs SEO tools are potent options for digital marketing and propose features that cater to various aspects of the area. Here's a list of some of the key ones that Ahrefs offers:

  • Ahrefs for Keyword Research: Ahrefs' keyword research tool is comprehensive, allowing users to uncover thousands of keyword ideas, analyze their ranking difficulty, and study the search volume trends. It is essential for content planning and SEO strategy.
  • Ahrefs Competitor Analysis: This feature enables users to monitor their competitors' online strategies closely. Users can analyze competitors' backlink profiles, track their keyword rankings, and even uncover their most successful content.
  • Site Audit: Ahrefs provides a detailed site audit tool that crawls all the pages on a website and reports on a wide range of SEO issues, helping users optimize their websites for better search engine performance.
  • Backlink Analysis: With one of the largest backlink databases, Ahrefs allows users to track backlinks for any website, analyze the quality of these links, and understand how they affect a site's SEO performance.
Ahrefs’ Backlink Checker
  • Content Explorer: This tool helps find the most popular content within a specific industry. Users can discover content that has performed well regarding social shares, organic traffic, and backlinks.
  • Rank Tracker: A feature that tracks the rankings of a website keywords over time. It provides updates on how well a site is performing in search results for its targeted keywords.
  • Ahrefs PPC Research: Although Ahrefs is primarily known for its SEO capabilities, it also offers tools for PPC research. Users can use Ahrefs to research competitors’ PPC strategies and gain insights into the keywords they are bidding on.
  • Alerts: Users receive alerts for new & lost backlinks, web mentions, and keyword rankings. This feature ensures that users are up-to-date with significant changes in their or their competitors' online presence.

These features make Ahrefs a versatile and robust tool for anyone looking to enhance their SEO and digital marketing strategies. 

The SEO Waiting Game Meme

Most Wanted Features for Ahrefs

Ahrefs already provides a robust set of tools for SEO and digital marketing. However, there are some areas where it could enhance its offerings to bring even more benefits to its users. Below are some suggested features that we recommend add to Ahrefs in the future:

  • AI Content Marketing Tools: Incorporating AI-driven content analysis tools can assist in content planning, optimization, and analysis, providing insights on creating content that resonates with the target audience and performs well in search engines. 
    Serpstat’s AI Tools
  • Local SEO: Expanding into local SEO tools would benefit businesses focusing on local markets. It could include features for managing local listings, analyzing local search rankings, and providing insights specific to local SEO strategies. 
  • Keyword Clustering: Implementing a feature for keyword clustering can provide users with advanced insights into keyword grouping and segmentation. It would help understand the relationship between different keywords and optimize content for clusters of related terms, thereby improving SEO strategies. 

Adding these features would enhance the utility of Ahrefs tools, keeping it competitive and responsive to the evolving needs of the SEO and digital marketing community.

In Total

Ahrefs is a comprehensive SEO tool known for its accuracy and wide range of functionalities. It offers various pricing plans, from $99 for individual users to $999 for large agencies catering to diverse SEO needs.

In terms of ease of use, Ahrefs is user-friendly with an intuitive dashboard. Key features include keyword research, competitor analysis, site audits, backlink analysis, and rank tracking. They all contribute to Ahrefs accuracy in data and analytics.

Ahrefs Domain Rating


Just like in the case with Ahrefs, in our concise exploration of Semrush, we'll touch on its pricing, user-friendliness, diverse features, and future enhancements. 

So get ready for an insightful journey into the capabilities of the Semrush SEO tool, a staple in the digital marketing toolkit.

Semrush Meme


Semrush offers a variety of pricing plans to cater to different needs, from individual professionals to large enterprises. Each one packs features tailored to various aspects of digital marketing and SEO.

Semrush’s pricing plans
  • Pro Plan: At $119.95 per month, the Pro plan is an optimal choice for freelancers, startups, and in-house marketers with a limited budget. It offers fundamental SEO, PPC, and SMM project tools, including keyword research, site audits, and social media tracking.
  • Guru Plan: At $249.95 per month, the Guru plan is ideal for small and medium-sized businesses and growing marketing agencies. It includes everything in the Pro plan plus features like a content marketing platform, historical data, and extended credits.
  • Business Plan: At $449.95 per month, the Business plan is relevant for agencies, E-commerce projects, and businesses with an extensive web presence. The plan offers advanced features such as the Share of Voice metric, API access, extended credits, and sharing options.

Each plan is structured to provide specific tools and capabilities. There's a good chance they'll meet your needs whether you're a lone marketer or part of a large team.

For detailed information on each plan, you can visit Semrush's pricing page: Semrush Pricing.

Ease of Use

Semrush's ease of use makes the product one of the most comprehensive SEO tools in the market. Such a balance between complexity and user-friendliness is a crucial aspect of its appeal.

Semrush’s dashboard

When first accessing Semrush, users might be slightly overwhelmed by the sheer number of features and data points available. However, Semrush has structured its interface in a way that simplifies navigation. The dashboard and tool menus allow users to find the specific tools or data they need quickly. 

Additionally, the tool offers customizable widgets on the main dashboard, allowing users to tailor the interface to their specific needs and preferences. 

Available Features

Semrush is a comprehensive digital marketing toolkit encompassing many features catering to various SEO and online marketing aspects. Here are some of the key features offered by Semrush:

  • Keyword Research: Semrush provides extensive tools for keyword research, helping users find the right keywords for SEO and PPC campaigns, analyze their difficulty, and understand their search volume.
  • Site Audit: This feature allows users to conduct an in-depth website analysis to identify SEO issues and get actionable recommendations for improvement.
    Semrush’s Site Audit
  • Competitor Analysis: Semrush excels in competitor analysis, enabling users to track competitors' strategies in search rankings, advertising, content, and link building.
  • Backlink Analysis: Users can analyze their backlink profile, track competitors' backlinks, and find new link-building opportunities.
  • Content Marketing Toolkit: It includes tools for content creation and optimization, topic research, content audit, and more, aiding in developing effective content strategies.
  • Social Media Toolkit: Semrush offers tools for social media posting, tracking, and competitor analysis, helping users optimize their social media strategies.
  • Local SEO: Features tailored for local businesses include listing management, local rank tracking, and local competitor analysis.
  • Rank Tracking: Track your website ranking for target keywords in different geographic locations and devices over time.
  • On-Page SEO Checker: Provides insights and recommendations to optimize web pages for better search engine rankings.
  • Advertising Research: Analyze competitors' ad budgets, keywords, and copies to refine your PPC strategies.

These Semrush SEO tools are suitable for a wide range of digital marketing activities, from SEO and content marketing to social media and PPC. 

Most Wanted Features for Semrush

To further enhance its capabilities and maintain its position as a popular SEO tool, Semrush could consider implementing the following features:

  • Plugin for Browsers: Introducing a browser extension would allow users to access Semrush tools directly from their browser. Such a feature would enable quick SEO analysis of web pages, competitor insights, and keyword research without switching between the tool and the browser.
  • Bing Database: Incorporating a Bing-specific database would be a significant addition, allowing users to perform SEO and keyword research for Bing's search engine. It would cater to businesses looking to tap into Bing's unique user base and could provide insights into search trends and analytics specific to Bing. 
  • ChatGPT Plugin: Adding a ChatGPT plugin for AI-driven content creation and SEO analysis would be a forward-thinking move. This feature could assist in generating content ideas, optimizing content for SEO, and providing AI-powered insights into SEO strategies.
Serpstat’s ChatGPT Plugin

Implementing these features would significantly boost the functionality of Semrush tools, keeping it at the forefront of SEO and digital marketing technology.

In Total

Semrush combines diverse functionalities into user-friendly packages. Its pricing plans offer tailored features for different marketing needs. 

Key features include comprehensive keyword research, site audits, competitor and backlink analysis, content and social media tools, and local SEO capabilities.

Semrush’s Social Analytics

Overall, in the area of SEO tools, Semrush is a good choice for those seeking an all-in-one toolset.

Bonus Tool: Serpstat

As an exclusive bonus for our readers, we're highlighting Serpstat. This robust SEO tool presents an interesting alternative to established players like Semrush and Ahrefs. Here, we delve into the nitty-gritty of Serpstat, exploring how it stands in the contest of Serpstat vs Semrush vs Ahrefs.

Like in previous sections, we'll start by comparing Serpstat's pricing with its rivals, providing insights into its affordability and value. Next, we'll evaluate the ease of use, seeing how Serpstat's user experience stacks up against Semrush and Ahrefs. Lastly, we'll discuss the most wanted features for Serpstat, looking at potential growth and innovation areas.


Serpstat offers a range of pricing plans that are generally more affordable than those of Ahrefs and Semrush. These plans cater to different SEO and marketing needs, from individual professionals to large agencies.

Serpstat’s pricing plans
  • Individual Plan: Serpstat's entry-level plan starts at $59 monthly and aims at individual users and freelancers. The plan includes all the most popular features (such as rank tracking, keyword research, keyword/domain research, and site audit) but with limited queries and project tracking.
  • Team Plan: At $119 per month, the Team plan is a perfect option for small and medium-sized businesses since, starting from this level, the multi-user option opens. It offers extended credits compared to the Individual plan, including more daily queries and the ability to track more projects, making it suitable for growing businesses.
  • Agency Plan: The Agency plan, starting at $479 per month, is Serpstat's most comprehensive offering. It provides the highest credits on queries and projects, catering to the needs of large agencies and enterprises with extensive SEO and digital marketing requirements.

Each of these plans is structured to provide specific features and capabilities, ensuring that users can find a suitable option depending on their scale of operation and budget.

You can also buy some extra features. Among them: 

  • Local SEO: Serpstat listing and reputation management tool optimizes local SEO efforts by providing a single dashboard for all locations owned by a business.
  • Search Volume Crawling Service (SVCS): Automated search queries volume collection and analysis.
  • SERP Crawling: Scanning top-100 Google search results in 230 regions. Select a convenient scanning schedule and receive data in JSON format via API.

For more detailed information, visit Serpstat's pricing page: Serpstat Pricing.

Ease of Use

Serpstat is a user-friendly alternative in the realm of SEO tools alongside Semrush and Ahrefs. It serves users of varying expertise levels, from beginners to seasoned SEO professionals.

Serpstat’s dashboard

The ease of use of Serpstat starts with its clean and intuitive interface. Navigating through the tool is straightforward, thanks to a well-organized dashboard that neatly categorizes different SEO tasks and features. 

Additionally, Serpstat offers various support resources, including an SEO academy and a comprehensive knowledge base. These resources benefit new users, enabling them to get up to speed quickly and make the most out of the tool functionalities.

In comparison to its competitors like Semrush/Ahrefs, Serpstat stands out by offering a balance between comprehensive SEO capabilities and an easy-to-navigate interface. 

Available Features

Serpstat offers a range of features that cater to various SEO and digital marketing needs. Here are some of the key features available:

  • Bing Database: Serpstat provides a unique feature for those targeting Bing's search engine. It includes analytics and data specifically for Bing, essential for expanding your SEO strategy to encompass this search engine. 
  • ChatGPT SEO Plugin: This innovative plugin integrates AI capabilities into SEO tasks. It assists in content creation and keyword analysis and provides AI-driven insights, streamlining various SEO processes. 
    ChatGPT SEO Plugin by Serpstat
  • Backlink Checker: A complex tool for analyzing a website backlink profile. It provides insights into backlinks, referring domains, and the overall quality of these links, which are crucial for link-building strategies. 
  • Keyword Research: Offers extensive tools for discovering and analyzing keywords, vital for optimizing content and understanding market trends.
  • Site Audit: This feature helps identify SEO issues on a website and provides recommendations for improvements, ensuring better search engine visibility.
  • Rank Tracker: Tracks the ranking of your website keywords, offering insights into how well your site performs in search results.
  • Competitor Analysis: Allows you to monitor and analyze competitors' SEO strategies, giving you an edge in optimizing your approach.
  • AI Content Marketing Tools: Provides tools for effective content planning and optimization, helping create content that resonates with your audience and performs well in search engines.
  • Website SEO Checker: With this plugin for browsers, you can easily solve routine SEO tasks since it provides basic and advanced functionality for quick page and site analysis.
    Website SEO Checker by Serpstat
  • Clustering: Serpstat's Clustering feature is an advanced tool to group keywords into relevant clusters. It allows for more efficient and targeted SEO strategies, as it helps identify semantically related keywords.

Serpstat also has its own domain authority score called Serpstat Domain Rating (SDR). It’s on a scale from 0 to 100. The calculation principle is similar to the Google Page Rank and depends on the number of websites that link to the analyzed domain, the number of websites that link to those domains, and so on.

Website Ranking Meme

These features make Serpstat a versatile choice for those looking to enhance their SEO and marketing strategies. For more detailed information on Serpstat's features, visit the features overview page.

Soon, Serpstat implements Text Editor and Links Monitoring tools.

Most Wanted Features for Serpstat

To meet the evolving needs of its users, Serpstat could consider implementing the following features:

  • Google Analytics Integration: Integrating Google Analytics would allow users to directly link their website analytics data with Serpstat, offering a more comprehensive overview of their SEO performance. It can provide valuable insights into website traffic, user behavior, and the effectiveness of SEO strategies. 
  • Social Media Toolkit: Adding a social media toolkit could significantly enhance Serpstat's capabilities in social media marketing. This feature would allow users to monitor social media channels, analyze social content performance, and gain insights into social media trends.
    Semrush’s Social Media Toolkit
  • Agency Partners Platform: Developing an agency partners platform would benefit digital marketing agencies using Serpstat. It could offer features tailored to the needs of agencies, such as client management tools, white-label reporting, and a marketplace for agencies to showcase their services.

Implementing these features would enhance Serpstat's functionality and make it a more comprehensive tool for a broader range of digital marketing activities.

In Total

Serpstat is a competitive choice in the SEO tools market alongside well-known names like Ahrefs and Semrush. Its pricing caters to a range of users, from the Individual Plan suitable for freelancers to the Agency Plan for larger organizations.

Serpstat has an intuitive interface that accommodates users of various expertise levels. It is essential for those transitioning from tools like Ahrefs/Semrush, as it ensures a smooth adaptation process.

Serpstat Domain Rating

In terms of features, Serpstat offers a unique Bing Database, a ChatGPT SEO Plugin, and a complex Backlink Checker. These features and keyword research and site audit tools make it a versatile choice for SEO and marketing professionals.

Conclusion: Ahrefs vs Semrush — Which One Is Better?

In the comparison of Semrush vs Ahrefs, both stand out as powerful tools in SEO and digital marketing. 

Ahrefs is renowned for its backlink analysis and user-friendly interface. They are suitable for those focused on SEO-specific tasks. 

Semrush offers a broader range of features, including PPC and social media insights. They make the tool ideal for a more diverse digital marketing approach. 

Serpstat, as a bonus tool, offers a budget-friendly alternative with unique features like the ChatGPT Plugin.

Feature Ahrefs
AI Content Marketing Tools
Local SEO
Keyword Clustering
Plugin for Browsers
Bing Database
ChatGPT Plugin
Google Analytics Integration
Social Media Toolkit
Agency Partners Platform
Keyword Research
PPC Research
Site Audit
Competitor Analysis
Backlink Analysis
Rank Tracking

Disclaimer: The article contains SendGrid competitor pricing, feature lists, and references to product catalog ratings. These were valid at the time of writing but could be subject to change by the time you're reading the article.

The choice between Ahrefs, Semrush, and Serpstat hinges on specific marketing needs and goals:

  • Ahrefs excels in detailed SEO analysis.
  • Semrush is more relevant for comprehensive digital marketing strategies.
  • Serpstat is well known for its versatile payment options that allow users to buy the necessary amount of SEO opportunities without the need to upgrade the pricing plan.

As the digital marketing field evolves, so do these tools. They adapt to meet the changing demands of marketers and SEO professionals. We gave you structured information about these tools, so now you can analyze and make the right choice for you based on your requests. Good luck in your SEO journey!


Ahrefs is a comprehensive SEO tool primarily used for backlink analysis, keyword research, competitor analysis, site audits, and content planning. It helps optimize websites for search engines, track ranking progress, and understand competitors' SEO strategies.

The choice between Ahrefs and Semrush depends on your specific needs. Ahrefs is renowned for its backlink analysis and SEO-focused features, while Semrush offers a broader range of tools, including PPC, social media, content marketing, and SEO. Both have their strengths so that the better option would depend on the particular requirements of your SEO and digital marketing strategies.

To use Ahrefs effectively:

1.Start with site audits to identify SEO issues.
2.Use the keyword explorer for keyword research and strategy development.
3.Analyze your site backlink profile and track new backlinks.
4.Monitor your rankings with the rank tracker.
5.Use the content explorer to find popular content ideas in your industry.
6.Regularly check the competitor analysis features to stay ahead in your SEO game.

The main difference lies in their core functionalities and additional features. Ahrefs is known for its backlink analysis and SEO-centric tools. At the same time, Semrush provides a more diverse suite of tools, including advanced PPC analysis, social media tracking, and a content marketing platform, in addition to its SEO capabilities.

Both Semrush and Ahrefs offer robust keyword research tools. Semrush is good because of its extensive database and competitive intelligence features, which include keyword gap analysis and organic research. Ahrefs, on the other hand, is known for its comprehensive keyword data, including search volume, keyword difficulty, and SERP analysis. The choice between the two largely depends on your specific needs for keyword research and the type of insights you're looking for.

Yes, Serpstat can be a viable alternative to Ahrefs and Semrush, particularly for users seeking a more budget-friendly option with a strong focus on SEO. While it may not offer the same breadth of features as Semrush or the specialized backlink analysis capabilities of Ahrefs, Serpstat provides a comprehensive suite of SEO tools, including keyword research, site audits, backlink analysis, and competitor research. It also features unique elements like the Bing Database and ChatGPT SEO Plugin. For users whose primary focus is SEO and who are looking for a cost-effective tool with solid functionalities, Serpstat presents a compelling option alongside Ahrefs and Semrush.

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