|Marketing||– 7 min read –||October 3, 2018|
5 Out Of The Box Ways To Grab Attention For Your Small Business
Here are some out of the box strategies to get customers' attention for your business:
Get into win-win partnerships
Before initiating the full-fledged partnership accord, you need to understand your potential partner's needs. As a natural way of quid pro quo, if you need someone, they must need you too. The very fact that the other person is ready to listen to you indicates there's something for them to gain from your partnership. You need to come to a point where you gain valuable insights for negotiations.
Also developing a remarkable partnership means you are focusing on providing value to your mutual customers first. So when identifying the right partners for your unique business that caters to the same target market you do, then this partnership goes a long way in gaining visibility and sales.
Word-of-mouth always works
According to a 2017 Bright Local review survey, 84% people trust online reviews as much as a personal recommendation and 91% of people read reviews regularly or occasionally. When people are happy and satisfied with a product or service, there's a natural human tendency that they share this experience with their near and dear ones. Thus your satisfied customers are like a highly effective marketing and advertising tool to promote your business. They become your brand advocates and successfully get potential customers' attention toward your business. So it's time to give your customers a reason to advertise and market your business.
Today's marketing is all about connecting with your customers on a personal level. Always deliver positive messages and images to specific groups. So when it comes to positive messaging, it is a good idea to get custom address labels for your business and share them with your customers. Furthermore, try to educate your customers and help them see the value of your products. Therefore, the personal connection forms the basis of building a long-term relationship with your valued customers.
Get associated with a social cause
Another 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibility. So how to find the perfect cause? Since as a business owner, you are chasing your passion, which is why you should try to find a cause that falls in line with what you feel strongly about. Whatever you choose to support, be sure to do in-depth research and learn what exactly the followers value the most.
Leverage industry influencers
Leverage industry influencers
Most of the people usually welcome the reviews given by influencers/experts regarding a brand. Various studies have shown that working with influencers can be more effective than using celebrities in traditional advertising, for example, 70% of teenage YouTube subscribers trust influencers' opinions over traditional celebrities. Therefore, it is clear that a brand's marketing campaign depends a lot on its ability to build trust online with the help of influencers.