How the Refresh Meta Tag Works
In addition to black methods, webmasters used such redirects when:
- moving the site to another domain;
- directing the user to the main page after the purchase in order to improve usability;
- giving the user new information after a certain period of time;
- needs to complete the next step for a purchase or other action on the website;
- using outdated versions of browsers when redirect scripts do not work on the user's page or Cookies support is disabled.
In the HTML code, the redirect line looks like this:
Here's what Google support said about this:
Disadvantages of a Refresh Redirect
Here's what the JS redirect looks like in practice:
Here a situation occurs that is identical to using the Refresh meta tag. Such redirects are justified only in one case: if, after a certain user action, it is necessary to make a double redirect to improve behavioral factors.
For example, in the online store, after the purchase, a 301 redirect to the thank you page or further instructions is triggered. After that, it is advisable to direct the user to the main or subscription page. A double 301 redirect has a bad effect on SEO optimization. Then it is allowed to use the Refresh tag. In other cases, it is better to refuse such manipulations.
Any fraud of a user or search engine is not acceptable for SEO: it is instantly recognized by search engines. For this, the site is excluded from the search or underestimated. And restoring an honest domain name after such an error can be extremely difficult.
If the site at least once fell under the filters of search engines, then even after their removal the resource will advance worse. As a result, you will have to register a new domain.
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