What is the best text volume on the page for successful SEO promotion

Internet marketers have conducted many kinds of research proving that text length is one of the ranking factors in search engines, as well as a parameter that affects conversions. A research of more than 300 thousand articles showed that usually, their length is from 100 to 5000 words. Only in about 5% of cases, the text on the page was less than 100 words and in 3.5% more than 5,000 words.

We can firstly conclude that the volume of text on a page up to 10,000 words is in most cases sufficient in terms of both the quality of the content and its size.

There is a correlation between the length of the texts and the age of the domain. For domains that are more than ten years old, the average content length on the pages is more than 2700 words. New domains that were created less than a year ago can have less than 1800 words.

Taking into account the correlation, it is especially important for new domains to create high-quality, relevant content, backed by natural backlinks for a better ranking. Otherwise, old, trusted websites with voluminous texts may have higher positions.Let's have a look at several ranges of text volumes, which are most appropriate to use depending on the topic of the post:

• text up to 50 words: typical for social networks, the appropriate length is 23–25 words;
  
  
• 51-100 words: often used in tweets. The appropriate length is 65 words;
  
  
• 101-500 words: short stories, news. The appropriate range is 317–327 words;
  
  
• 501-1000 words: the volume of most newspaper columns. The appropriate range is between 738–748 words;
  
  
• 1001-5000 words: this range includes long articles. In this case, posts with 2000–2500 words are best ranked;
  
  
• more than 5000 words: the traditional volume for scientific texts, guides, instructions, manuals on products and services. Texts 6600–6700 words long are best ranked.
  

Besides the appropriate length, the text on the web page should have the following qualities:

• be unique. The use of non-unique content leads to search engine sanctions;
  

• be as difficult as it is necessary for the target audience. For websites publishing articles on a professional topic, the complexity of the texts is an indicator of a high-quality resource;
  

• must contain promoted keywords. It is important that they are used more often than other phrases that are not used for promotion. The page ranking is affected not only by the density of keywords but also by their position in the text, as well as the word order;
  
  
• must be literate. Many errors can reduce the page in the search rankings;

It is best to use the keywords evenly throughout the text, high-frequency keys in headings, medium, and low-frequency keywords within the content. For 1000 characters there should be at least 4-5 keywords.

The site may have blank pages for a number of reasons. Such web pages don't bring any benefit to visitors, and if there are many empty pages, it can reduce the search engine ranking.

Besides the negative impact on SEO, blank pages degrade the usability of the project, forcing users to take extra steps to find relevant content on the resource. This worsens behavioral factors and increases the bounce rate.

Mostly blank pages on the website appear because their content has been deleted. Sometimes such pages are automatically generated by plugins.

Regardless of the reason, they must be removed.

There is a fast way to find blank pages on a site by using the "Site Audit" module in Serpstat. You need to create a new project or select an existing one, and then carry out the audit. After scanning the site, it will generate a report that displays errors and recommendations. You can see the blank pages of the project by clicking on "Missing body text" in the report:

After all the blank pages are detected, you need to either delete them or fill them with high-quality and unique content that is interesting to users.

You can also find out how long this text content should be through Serpstat. Go to Tools and select "Keyword Clustering and Text Analytics":

Serpstat gives recommendations regarding the content for each page of the site based on the keywords promoted on the page and the analysis of TOP 10 competitor websites in the search results: