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What is Lorem ipsum and how it influences SEO
What is Lorem ipsum
In typography, this text has been used for some 500 years to demonstrate customers various fonts and page appearance before printing. This filling allows evaluating final page design: quantity of lines, font type, etc.
Today Lorem ipsum, or dummy text as it is called in professional slang, is widely used by web-developers for testing HTML-templates design with filled-in content:
![What is Lorem ipsum and how it influences SEO 16261788339111 Lorem ipsum text on the site](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/1568900994JfJxVPr.png)
How to add Lorem ipsum to an HTML document
![What is Lorem ipsum and how it influences SEO 16261788339112 Lorem ipsum generation plugin Emmet](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/1568901002hMjffBm.png)
Lorem ipsum generators
![What is Lorem ipsum and how it influences SEO 16261788339112 Lorem Ipsum Blind text generator](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/1568901004noroot.png)
![What is Lorem ipsum and how it influences SEO 16261788339112 Generator Lorem Ipsum](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/1568901008image6.png)
![What is Lorem ipsum and how it influences SEO 16261788339112 Generator lorem ipsum texts](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/1568901011mzmE8Fh.png)
![What is Lorem ipsum and how it influences SEO 16261788339112 Lorem Ipsum generator online Freeformatter.com](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/15689010120gdQ3QX.png)
How to find and replace Lorem ipsum on the site
Serpstat can help you find pages containing dummy text. Having accomplished site audit open "Content" section of the report and check if any Lorem ipsum pieces have been detected:
![What is Lorem ipsum and how it influences SEO 16261788339112 Pages with Lorem Ipsum on the site](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/1568901013image4.png)
Conclusion
- Lorem ipsum — is a popular meaningless text imitating Latin. It is used for filling in HTML-templates in order to evaluate their appearance;
- to generate Lorem ipsum, you can use various tools that allow arranging text length and the number of paragraphs and lists;
- when using templates, make sure that all dummy text is detected and replaced. It helps to avoid page pessimization in search results caused by duplicate content and thematic irrelevance.
![SEO Audit in Serpstat](/img/blog/what-is-lorem-ipsum-and-how-it-influences-seo/1568901017_30-01.png)
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