|How-to||– 11 min read|
What is an auto sales funnel and how to build it
What is an auto sales funnel
This is how a correctly configured auto sales funnel works. Initially, you think through each step of the impact on a casual visitor and smoothly transform it into a regular customer.
An example of a regular sales funnel:
Benefits of using an auto funnel
- An opportunity to increase constant income from a single client. It is calculated using the LTV metric. It means the profit that you receive from one client for the entire period of cooperation with him;
- increased probability of making a regular customer out of every random visitor;
- bounce rate reduction of cold and warm customers;
- increased sales and profits;
- minimizing the cost of attracting new customers;
- reduction in advertising costs.
Some companies establish new departments that work with attracting new customers and creating advertising campaigns; they also hire employees to perform various tasks.
The auto funnel allows you to reduce costs and automate the sales process as much as possible. The auto-funnel diagram clearly demonstrates how a regular visitor of one page of a website can become a regular customer, making a profit for the company.
The following tools are used to transfer customers at different stages of a purchasing decision: lead magnet, tripwire, main product, and profit maximization.
How to set up the auto-funnel
For example, a person is looking for ways to make money on the Internet. He visits your landing page that offers a free webinar tutorial on how to become a copywriter. A person wants to earn money and gets the opportunity to learn this profession for free.
For example, you can offer a person a full course on copywriting tutorials for only $10. Or sell a paid lesson at half price.
For example, a full-fledged course, involving the tutorial of a profession from a beginner to a specialist. Since a person already trusts you, the chance that he is ready to pay the full cost of this product increases.
For example, it could be a webinar describing general ideas about SEO, besides the course on copywriting.
Lead magnet options
- Bonus, discount, promotion;
- free shipping;
- useful tips for a key query;
- free info product;
- free demo or trial period.
- A full range of goods at a discount;
- a set of products at half price;
- sign up on a webinar at a special offer;
- a discount on a service that is usually much more expensive.
The main product should be useful and complete. After making a purchase, a person receives everything that was promised to get. It is extremely dangerous to deceive buyers at this stage.
Profit maximization is used to increase the average bill and transfer the buyer to permanent status. To do this, it is important to observe two rules:
Auto funnel tools
See an example of an auto funnel in the form of a smart map with a large number of branches for different products:
Common mistakes when building an auto funnel
Despite this, it's important to monitor the condition of the funnel, carry out tests, and improve it. To do this, you need to use auxiliary analytics services, mailing, and communication with customers.
Turnkey sales auto funnel means creating a complete map of customer actions. The goal is to make every new visitor a client. For this, a standard scheme is used: lead magnet - tripwire - the main product - profit maximization.
Auto sales funnel can be used in various areas of company activity. Basic requirements: website availability, traffic, means of communication, and good products that you can offer customers.
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