What is an auto sales funnel and how to build it

You are engaged in improving the quality of your product, expanding your business, or finding new channels for finding customers. Meanwhile, sales of the main product are made automatically without human participation.

This is how a correctly configured auto sales funnel works. Initially, you think through each step of the impact on a casual visitor and smoothly transform it into a regular customer.

An example of a regular sales funnel:

There is a scanty percentage of those who made the purchase among the first number of visitors. The auto funnel makes it possible not to lose all these visitors, but to turn them into potential buyers with the help of a well-thought-out strategy.

• An opportunity to increase constant income from a single client. It is calculated using the LTV metric. It means the profit that you receive from one client for the entire period of cooperation with him;

• increased probability of making a regular customer out of every random visitor;

• bounce rate reduction of cold and warm customers;

• increased sales and profits;

• minimizing the cost of attracting new customers;

• reduction in advertising costs.
  

Some companies establish new departments that work with attracting new customers and creating advertising campaigns; they also hire employees to perform various tasks.

The auto funnel allows you to reduce costs and automate the sales process as much as possible. The auto-funnel diagram clearly demonstrates how a regular visitor of one page of a website can become a regular customer, making a profit for the company.

In order to understand how to correctly bring a random visitor into the lead status and ultimately make a buyer, it is important to understand each stage of the impact on each person (contact). The auto-funnel main setup takes place only once but can be adjusted depending on the results.

The following tools are used to transfer customers at different stages of a purchasing decision: lead magnet, tripwire, main product, and profit maximization.

In exchange for a free product, the user is prompted to enter his mailing address and / or leave a phone number. Having received the contact information, you will be able to operate on this person subsequently through letters or SMS.

At this stage, a person should think: "Wow, if they offer such a useful product at a very low price, what should one expect if he pays the full price?"

• Bonus, discount, promotion;
  
• free shipping;
  
• useful tips for a key query;
  
• free info product;
  
• free demo or trial period.
  
  

The lead magnet should be: free, useful, smoothly leading to the next step.

• A full range of goods at a discount;
  
• a set of products at half price;
  
• sign up on a webinar at a special offer;
  
• a discount on a service that is usually much more expensive.
  
  

Features of the tripwire: low price compared to basic goods, utility above cost, big discount, the time limit for the offer.

The main product should be useful and complete. After making a purchase, a person receives everything that was promised to get. It is extremely dangerous to deceive buyers at this stage.

Profit maximization is used to increase the average bill and transfer the buyer to permanent status. To do this, it is important to observe two rules:

You can create an auto funnel for every business that has a good website, constant traffic, and means of communication with customers.

You can create a similar map using the following services: XMind, MindMap. For beginners, it is recommended to carry out tests with a simple map. It should have several steps from the first visit to the main purchase.

Then you can see what else visitors can do and what you can offer them.

An auto funnel is a set of actions for the smooth transfer of a casual client to a regular customer. The main point of this tool is a one-time setup and automatic operation.

Despite this, it's important to monitor the condition of the funnel, carry out tests, and improve it. To do this, you need to use auxiliary analytics services, mailing, and communication with customers.

Turnkey sales auto funnel means creating a complete map of customer actions. The goal is to make every new visitor a client. For this, a standard scheme is used: lead magnet - tripwire - the main product - profit maximization.

Auto sales funnel can be used in various areas of company activity. Basic requirements: website availability, traffic, means of communication, and good products that you can offer customers.