Looking for an alternative to Alexa?

When looking for an affordable alternative to Alexa, we recommend that you pay attention to Serpstat, a multifunctional SEO platform with the most complete set of tools for SEO specialists and large digital agencies. Let's compare two multifunctional services Serpstat and Alexa in a number of parameters: available tools, pricing plans, support and other features.

Serpstat has over 30 tools available for site audit, competitor analysis, rank tracking, keywords clustering, external links checking. The analysis is carried out using 230 regional Google databases.

Tools and features of
Keyword analysis
Analysis of domains and pages
Analysis of contextual advertising
Technical audit of a site
Rank tracking by keywords in organic and contextual search results
Analysis of backlinks
Free to use
Trigger reports
Background and training
User support
Additional users in standard pricing plans
API access in all rates at no extra charge
Keyword clustering
Text analytics
White label and branded reports at no additional cost
Checklists for working with projects in standard pricing plans
No need to provide payment card details when registering
For full-fledged work Serpstat SEO teams provide 230 regional Google databases of search queries. Serpstat competitor Alexa does not allow the choice of a search engine and provides most of the data only for English-speaking sites, which means that users from other regions will not be able to fully analyze their project. Benefits of using Serpstat databases:

The largest keyword database for Google

6.7 billion
Google bases
one of the largest databases on the market - Google USA - contains 3.6 billion keywords;
Serpstat databases contain 6.7 billion keywords and are growing daily;
databases are updated and replenished daily.
Serpstat has developed its own index, which contains 1.7 trillion links and is available even at the cheapest pricing plan. Alexa's backlink functionality is only available with the Advanced plan ($149).

With the help of Serpstat link analysis, you can:

Own backlink index

identify and evaluate new sites for link building;
control the dynamics of link growth;
find links from malicious sites.
analyze the leading pages in terms of the number and quality of external links;
Serpstat API is an opportunity to automate your tasks and use all the functions of the service even better and faster. Serpstat API is available from the minimum plan Lite( $69) at no additional cost. Alexa offers the API as an add-on service with a minimum cost of $0.036 per 10 requests, which is $3,600 per 100,000 requests, and this is already included in the Serpstat minimum rate ( $69).

Advantages of the Serpstat API:

Automation of tasks using the API

the minimum Lite pricing plan for $69 includes API credits for site analysis, keywords and links analysis, technical site audit;
methods for domain analysis, keyword research, rank checking, web page audit and link analysis are available in the Serpstat API; The Alexa API is aimed only at analyzing links and getting traffic;
Serpstat allows purchasing additional credits and customizing the subscription to the needs of the project.
Teamwork on a project, managing credits and receiving reports - all this is possible in the Serpstat team management mode, starting with the Standard pricing plan ( $149). Alexa only provides a solution for teamwork in the most expensive plan for $299.

Teamwork in one account

For productive use of the service, Serpstat offers not only online chat consultations and a free demonstration of the service before purchasing, but also personal support for users with a subscription.To consult on a competitor's service, Alexa, you need to log in by paying $1 to verify the card you specified, fill out the form and wait for a response to the email or online chat during the manager's working hours, which already slows down the response speed.

Advantages of Serpstat support:

Technical support and training

self-study of the service using Serpstat blog, knowledge base and Serpstat Academy.
personal manager for clients with a subscription;
unlike Alexa, Serpstat gives you the opportunity to clarify all your questions even before registering for the service;

Serpstat vs Alexa: Comparison of pricing plans

Do you want to work with a multifunctional platform and at the same time save up to $3,000 a year? Let's take a look at Serpstat and compare it with Alexa.
The most affordable alternative for international projects
An annual subscription to the minimum Serpstat pricing plan will cost only $660, while a subscription to Alexa service with comparable credits and features costs $1,788.
Savings on the purchase of the Serpstat pricing plan for agencies will be $2,400 per year and more.
It is possible to customize the credits of the Serpstat pricing plan for the tasks of the project.
Teamwork on Serpstat projects is available starting from the Standard pricing plan ($149), Alexa gives this opportunity only in the maximum pricing plan of $299.

Serpstat vs Alexa: Comparison of Tools on G2Crowd

4,5 of 5
408 reviews
4,5 of 5
50 reviews
Meets Requirements
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Ease of Doing Business with
Product direction (% positive)
SEO Content and Rankings
Link Building
Keyword Research
Search Rank Tracking
SEO reports
Competitor analysis
Data is current as of 16/07/2021.
Сравнить рейтинги инструментов Serpstat vs Ahrefs на G2Crowd
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Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.

I like Serpstat because it allows me to easily see which keywords bring up featured snippets on the results page.
Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.
Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.
Brian Dean
Founder of Backlinko
Jeff Bullas
Digital Marketing influencer
Neil Patel
Digital Marketing influencer
Robbie Richards
Digital Marketing strategist
Harsh Agrawal
Head and CEO of ShoutMeLoud
Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.

How to switch from Alexa to Serpstat

Leave a request for a free demonstration of Serpstat's capabilities and get a consultation on switching from an alternative service. Save the project data and continue working on the promotion with Serpstat.
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Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




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