|SEO||– 11 min read|
The Definitive Guide To Google TrustRank
But how can you increase trust? In this article, we'll look at precisely that. But first, let's see how Google TrustRank works.
The trustworthiness of your page is measured by calculating the distance between a page on your site and a "seed site." The "seed site" is a site that Google considers authoritative and completely trustworthy. You'll find seed sites for most niches. While we don't know which are seed sites, we can hypothesize. Logical sites include things like Wikipedia, CNN, BBC, Harvard University, etc.
This is how it works:
So if Website A has a link from seed site Wikipedia, it is one link away from one seed site, which is good. If Wikipedia links to Website B which then links to Website A, this is still positive but it does not have the same strength as the first example.
In short, the closer you are to the "seed" site, the higher your Trust Rank is. As you may have seen, Trust Rank doesn't measure the number of links. Instead, it measures the trustworthiness of the links, which means the higher quality sites that are linking, the higher your Trust Rank. Receiving links from sources which have a high trust rating is also a strong trust endorsement.
Having said all that, how exactly do we increase your Trust Rank? This brings us to the next section.
Below are three ways you can improve your Trust Rank:
In the report, Reboot Online tested how content about a new product would rank across ten sites. A 300-word article about Phylandocic was posted on each site. According to the report, the content across these ten sites had the following shared characteristics:
- Comparable structure and text length
- Keyword positions in similar locations within the article
- Identical number of keyword mentions
- Shared equivalent code but looked slightly different via CSS changes.
A comparison of how the websites performed in search engine results after five months yielded the following results, according to Reboot Online: "Outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings."
Linking to seed sites is likely to be important across numerous niches; for example, business, science, education, etc. Outside of these niches, the lesson you should take away is to link to reliable sources that provide relevant and useful information.
The best way to improve your TrustRank is to get backlinks from seed sites or websites with a high Serpstat Domain Rank. This leads to the question, "which are the seed sites in my niche?"
The thing is, Google's list of trustworthy websites is not in the public domain. There are, of course, some obvious candidates. Below is a list of likely seed sites:
- Government sites
- Mainstream news websites - CNN, BBC and the like
- University websites
If I were to draw a line in the sand, I'd suggest trying to secure links from sites with a minimum Serpstat Domain Rank of 15. The best way to secure these links is through a guest posting campaign.
It will be difficult to get links from popular sites in your niche. Everyone wants to secure these types of links. However, each "endorsement" you get from an authoritative site is a Google plus point for credibility in your favor.
Bounce rate is a metric that measures the percentage of people who land on a page of your website and leave without visiting other pages on your site. Time on page, on the other hand, is the average amount of time a user spends on a page of your website.
Now, if people like the content you produce they will spend more time browsing. In short, to make Google believe your site is trustworthy, you should keep bounce rate at a minimum, and time on page high.
Here are some tips that can help improve your bounce rate and increase time on page:
- Optimize page load time. Make sure your website loads quickly.
- Ensure ease of navigation on the site.
- Make sure your website is device responsive.
- Remember readability: Make sure your content is easy to understand.
- Include references and sources: People are more likely to stay on sites if the content is well-researched and accurate.
- Use visuals: Include relevant images. People don't like reading wordy articles or browsing product pages where they can't see the offering.
Plus, including a privacy notice and terms actually protects you from any legal liability.
The process of improving TrustRank starts with optimizing your site for user experience and creating useful, relevant content. You can check how useful your content is by measuring metrics like time on page and bounce rate. The more valuable your content is, and the easier it is to navigate around your site, the more time people will spend on a page. If people find your content really useful, they are likely to link to it organically.
Finally, the best way to quickly increase your TrustRank is to secure backlinks from relevant websites. There is a direct correlation between the number of trustworthy backlinks you have, and your site's TrustRank.
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