Marketing on Quora: 15 Useful Tips and Tricks

There's no need to hide who you are. If you work for a car manufacturer and you're there to promote your cars, state it proudly in your profile description, give a link to your website and use your real name and picture. No use pretending to be a "satisfied customer."

Every answer counts, so keep your answers clean, don't argue with people, and don't try to offend them when you disagree with their answers (as in any other case, that's not nice.)

Are you an expert in your field? No? Become the most viewed writer on your main topics and you're set. You'll get a special flair next to your name for extra credibility.

If you make it to the top three, you'll be featured on the most popular page related to your topic. Add the name of your product to your Topic Bio – and bam! Your product is now featured on the main page of your targeted topic.

People can tell the difference between a copied answer and a real one. If you've got nothing to add to a topic – skip it, even if it's relevant to your product.

When I know for sure that one sentence is more than enough to answer a question, I add something irrelevant at the end. For example: "And since short answers are not allowed on Quora, here's a joke...". No complains so far.

You've already won if your answer have upvotes and views. The more you write, the more traffic you get. So don't give up and start writing :)

They'll attract more attention. Even if your answer is not the most viewed or most upvoted, it has a chance of showing up in the feed if you add an image:

GIF format allows me to show and tell why my product is great, not to mention that everything mentioned in my previous tip applies to GIFs as well. Youtube videos are not so efficient, at least in my experience.

I used to ignore old questions with lots of answers. Why bother if no one is going to see my answer anyway, I said to myself. I was wrong. When you answer an older topic, you basically bump it up. Your answer climbs to the top because it's the last activity for this question. If you're still not sure, I've never seen an answer with less than 10 views (unless it's collapsed). I think that even 10 views with an unlimited lifetime of the answer are worth the time spent.

Yes, you're addressing just one person, but, from their answer, you can tell if this person is a potential customer. There's a good possibility that your comment will be read, so add a link to it and make it interesting.

Add a link to your product in your profile description. Create different bios to fit different topics and one bio to fit all topics for when you don't feel like bothering.

If you happen to have an article that answers a question perfectly, provide a short resume and a link to your article.

Quora is like a child when it comes to reading tags, so your regular link like "website.com" will turn into a mess. For example, if you type "Amazon.com" into the answer field, it will produce this abomination: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, which looks stupid when all you want to say is: "Check Amazon.com, they have those in stock." "Check Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, they have those in stock" – doesn't have the same ring to it, does it? I recommend typing just the name of your website and linking to it manually.

Address your potential customers with questions like, "What feature would you add to your favorite messenger?". Then comment on your answers with something like, "Interesting suggestion. We might add that to our product." Don't link to your product in the comments, having its name in your bio is enough.

When you're tired and want to take a break from something you're working on – open Quora. There's lots of interesting content, and sooner or later you will stumble upon a question that you can answer to promote your product or get more views for a topic you're targeting, thus getting back to work!