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Interview With Emeric Ernoult: How He Built Agorapulse From Idea To $5M ARR
I caught him up after his speech to dig deeper into a subject. I hope that his experience may help lots of guys who are just starting their business journey to avoid making mistakes, at least some of them ;)
Thanks so much to Emeric for spending the time to answer all of my questions :)
Top 10 learnings Emeric shared:
Top 10 learnings Emeric shared:
2. Persistence. Don't confuse these two terms. Patience is to learn to wait, not necessarily do anything but accept that you need to wait. Try again and again, and it is eventually gonna work. You must be driven so hard that whatever happens, you'll eventually get to something.
3. VC Funding is NOT for everyone. Check Emeric's post to find 9 reasons why not to raise VC money for your startup.
4. Remote is NOT a fantasy land. Choosing remote is an utterly challenging path:
- On-boarding new team members in a remote environment doubles or triples the learning curve;
- Communication is much more complicated;
- As a team leader, you must be super disciplined, have a clear process, and document everything. It's counter-intuitive with early-stage needs;
- The high-velocity pace small teams need to win is nearly impossible; everything takes much more time in a remote environment.
5. Work/ life balance is a mirage. As a startup founder, you need to be great at many aspects, which takes a lot of time. Here they are:
- Leadership;
- Product;
- Customer support/ success;
- Finance/ projections/ accounting;
- Business development/ growth;
- Sales;
- Hiring/ coaching/ mentoring/ culture;
- Networking;
- Analytics/ metrics/ KPI tracking;
- Personal growth;
- Staying in shape;
- Taking good care of your family;
- Keeping some friends around you.
6. Leadership is tough and crucial. Here are Emeric's key leadership learnings:
- There are no bad teams, only bad leaders;
- As a leader, you are ultimately responsible for everything that fails;
- There's no room for ego in a team;
- A good leader empowers its junior leaders;
- Your team will not follow you if they don't understand and believe in the mission;
- Keep everything simple, always. Complexity and overwhelm are the keys to team failure;
- Don't expect your people to come and talk to you, come and talk with them.
8. Hiring "right" is tough, very tough. Do the job yourself until you're almost dying, then hire. When you've done the job by yourself, you understand what it takes to do the job right.
9. Reinvent everything, all the time. What worked 6 months ago is probably not working anymore. Try different things until you find something that works.
10. The right tool can make a difference. If a 99/ month tool can save 1 hour a day to 1 team member, it's no-brainer.
Questions and answers:
Questions and answers:
Second, you have to keep your priorities simple and limited. Having too many complex priorities is a sure way to fail. Force yourself to simplicity and to a limited number of priorities. Ideally, one person should only have one big priority at any given time.
Marketing and support can operate in a remote environment more easily. However, big time zone differences will remain a challenge.
Taking time off to exercize and take care of yourself also helps with the need to focus and set priorities!
Share some reasons why social media is worth the investment.
- The clarity in our inboxes. Agorapulse makes it easy not to let any incoming message slip through the cracks. I love how simple it is to reply to all incoming messages and how good it feels when emptying your inbox.
- The ability to customize the content I publish to each social network and repeat my evergreen posts automatically. We've nailed this feature.
I also love our mobile app :-)
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