Emoji Marketing: How to Use Emoji to Promote Your Brand?
Let's see whether there's a place for emoji in the modern marketing.
What is emoji marketing and how it affects the audience?
Media analysts service Socialbakers conducted a survey, which shows that 59% of the 500 selected top brands use emoji in their tweets, and 40% include them to their Facebook publications.
Only over the past year, the number of emoji advertising campaigns increased by 609%. More than 800 million messages with emoji were sent in July 2016.
Don't believe? Look at the conversion rates calculated by Appboy.
Will emoji rock YOUR marketing?
- Does this marketing tool fit the expectations of my target audience?
- Will emoji improve feedback from my email campaigns?
- Which of them are more relevant to my business?
- Do I know the real meaning of each emoji I want to use?
- Target audience
- Frequency of use
The idea was to draw attention and create buzz around it. Despite the fact, that the decoded version was posted the next day, this marketing campaign provoked a negative reaction as people criticized Chevrolet for being overly gimmicky. Below you'll see this press release, if you want, try your luck at decoding it.
Does emoji marketing really work?
#1: Domino's – all for the customer
Moreover, you need to choose the only one type of pizza as preferred to be ordered in such a way. I don't know about you, but I prefer ordering different toppings each time. But the idea of simplifying the process of ordering cannot be underestimated.
#2: Durex or safe sex in the emoji language
#3: Miracle-Gro and #Springmoji Garden
It also became a perfect advertising for the world-famous entertainment corporation. The numbers speak for themselves — the video has received over 13 thousand likes and 9 thousand reposts.
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