|How-to||– 8 min read|
How to determine domain and site ages
What are site and domain ages?
In most cases, the site is much older than its domain because site owners or webmasters may change domains and move sites from one host to another. That is why the site age is sometimes more problematic to determine. People often buy domains to set up new sites on them. Using relatively old domain helps to get better positions while ranking and will promote the site.
How to determine the site age
Moreover, the site content and design may have absolutely changed as a result of rebranding and all the posts are likely deleted. Pages may look new, but the site may be really old.
What domain age is better?
To identify whether your site is trustworthy or not, you can use Serpstat. You simply put a domain of the site that is to be checked on the Serpstat home page and click «Backlink Analysis» in the menu. After the analysis is completed in the opened window you will see all the information concerning domains and subdomains of the site.
Also, there is a Serpstat Domain Rank, which shows an authority level of domain. Results are based on the quality of linked domains. The more authoritative they are, the higher is the site's rank.
Every domain has its own history. If there were infractions linked to a given domain, it may have a bad reputation among search engines. Moreover, such a domain may have some penalties, sanctions or be included in one of the blacklists. In this case, making the site as a leader or one of them is extremely hard and sometimes impossible.
A new domain is a chance to start over a new project without risks connected with bad domain image or history. But this is the most difficult and time-consuming option. Initially, you should restrict the number of donor websites in order to searchers could identify your project in an adequate way but not consider it as spam. All the links have to be highly qualified and verified. By the same reason, at first, it is better to purchase not more than 60 links per month.
How to identify the domain age
However, relatively young domains can also face problems with reputation and sanctions. Sometimes an address may be free just because its previous owner did not pay fees for using it.
Whois is a service which determines the domain age and helps to ease your work with domains in general.
Just put a domain name and the service will show you all the information. You will know the date of the domain registration, the owner's name, registrant contacts and lots of other pieces of information, which may be useful.
It is better to check the quality of anchors and links involved in the promotion. The higher the quality is, the higher a trust level your website will have. It is about both new and already existing websites. Purchasing an old domain with a perfect reputation will stimulate the site promotion process, as search engines analyze all the information according to a given website and its address.
This article is a part of Serpstat's Checklist tool
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