How to analyze the seasonality of business with Google

You will get the data about the popularity of each query during a time interval, forecast the ups and downs of your website as a whole as well as of any particular query. Of course, you can skip analysis and simply collect keywords and wait for glory days. But when your traffic decreases, you will still need to seriously work on it.

At the beginning of building a business, people normally start by estimating demand. As the business grows, they turn to demand planning. Thus, you are able to reduce advertising expenses. It is obvious that you should conduct an analysis of cycles at several stages:

You can analyze it on Google Trends. With this tool you will see the search history of your query on a long-term period. You can specify a region, type of the device, which is convenient for a mobile view, and a category. You can download the report and share it on your social media:

You can compare queries within the same tool. Find out the frequency of your query in Keyword Planner, and review the frequency trend selecting the required parameters within the Google tools for further analysis. Insert your data in the document. Go to the "Keyword Planner":

Get insights into the frequency of your query based on the number of impressions. Data in the range from 10 to 100 thousand are too wide, therefore the number of impressions is more representative:

You will obtain keyword frequency and select the most effective queries. Go to Google Trends and review the statistics of your query. Choose your region:

Get the graph:

Evaluate the peak:

The tool is especially useful when marketing new products or services.

Built-in Google tools allow forecasting the seasonality of traffic and keywords. Use Google Keyword Planner and Google Trends for such an analysis. The analysis will help you to:

• avoid inefficient keyword in the semantic kernel;
  
• forecast total traffic of your field;
  
• diagnose issues of your web resource.
  

The analysis will clearly show when advertising investments are worth it and when you should wait for a better time. This method of analysis can be applied in several ways, and you can draw a summarized report as you see fit. Its advantages are the following:

• accessibility. All services are free of charge;
  
• simplicity of construction. Services do not require special formulas or calculations.
  

To draw a report, analyze the obtained queries via the tools paying attention to declines and increases of demand. Merge all results into one table for the convenience of working with the data.