|Marketing||– 18 min read|
How Do Ukrainian Businesses Work During The War?
For any business, such a decision obviously entails substantial economic consequences, and they take this risk deliberately.
Today it is a moral duty of anyone who considers themselves a part of the civilized world.
In this article, you will see how Serpstat and a number of Ukrainian businesses that refused to work with the Russian Federation organize the workflow in times of the full-scale war.
- Where are the company's employees currently working, and where are the offices located?
- What do employees do in wartime, and how do you support those who cannot work right now?
- Was the business ready for such drastic changes?
- How do you reorganize the processes under such extreme circumstances?
- How do you run a business to keep the country's economy stable?
- How did the main business guidelines change?
Where are the company's employees currently working, and where are the offices located?
Today, most of the employees remain in Ukraine, namely in Dnipro city. This is where we belong. However, about 10% of employees had to leave their homes and relocate to other countries, mainly European ones.
Our top priority is ensuring the safety of our employees. At first, it was unclear how to work, as a lot of us were forced to relocate to safer cities or other countries. As a consequence, the workflow was disrupted. But fortunately, the situation stabilized after a while.
Ever since the war broke out, half of our employees stayed in Ukraine. The majority of them are in western Ukraine and Odesa. Another half temporarily moved to such European countries as Poland, Bulgaria, Germany, France, and Spain.
Unfortunately, some people are now under occupation in Kherson, we are in constant contact with them, believing that sooner or later they will be in complete safety.
What do employees do in wartime, and how do you support those who cannot work right now?
With the outbreak of hostilities, most of the time our team was engaged in volunteer activities. Gradually, we returned to work, realizing that it is our duty to the country.
Now we combine volunteering and direct responsibilities. Two of our employees joined the Armed Forces of Ukraine to defend the country. Of course, we provide moral, informational, and financial support to everyone who needs it.
Stripo is an online drag-n-drop and HTML email editor. We are an international product used primarily by Email marketers and designers with a large audience. And we made an email campaign right away for our users with free war email templates that we created to support Ukraine. This is where we share real photos of bombed-out houses and suffering people. In this email, we asked our clients to support our army financially and help Ukraine in any convenient way.
The international Email Marketing Community, including Really Good Emails, send newsletters and create groups with a detailed description of what Ukraine needs and how to contribute.
From the very first day of the war, we shared information about the war, raised awareness among residents of the Russian Federation and the whole world, were engaged in volunteer activities, and supported everyone who joined the Armed Forces of Ukraine or Territorial Defence Forces.
- purchasing and shipping of military ammunition;
- purchasing medicines and food;
- provision of humanitarian assistance;
- assistance with housing to those in need within Ukraine and abroad.
The YouScan team always helps the army and refugees financially. The company itself contributed a large sum of money to the army and provided free access to its social media monitoring system to Government institutions of Ukraine, activists, and different volunteer organizations.
This is how Ardas contributes to supporting the country and its citizens:
- preserves employment and rewards those who defend our country;
- coordinates evacuation procedures and helps in searching for temporary housing;
- donates and provides volunteer assistance to the Armed Forces of Ukraine.
Many of Netpeak's employees are involved in volunteering. And for those who decided to defend our country and joined the Territorial Defence Forces or the Armed Forces of Ukraine, we officially retained jobs and maintained the wages.
Was the business ready for such drastic changes?
How do you reorganize the processes under such extreme circumstances?
After the suspension of business activities in the Russian Federation, we faced a lot of hateful words, and our guys from the customer support service had to communicate with not very nice users. We have lost significant profits from Ukrainian clients, but fortunately, some businesses are returning to ordinary workflows. We also launched a support program for clients from Ukraine.
How do you run a business to keep the country's economy stable?
- high-security system because of hosting on Amazon servers;
- clients' data security;
- safety of our employees.
How did the main business guidelines change?
The monstrous war against the Ukrainians, which Russia began on February 24th, 2022, with the support of Belarus, contravenes all these principles. That is why our service is no longer available for companies from these countries. We strengthen the European vector of development and support Ukraine.
Now the Serpstat team members are involved in different activities: providing financial assistance to the Armed Forces of Ukraine, volunteering, resisting the enemy in the information space, and supporting the country's economy.
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