Google's automatic sanctions: how to get your website out of the filter
What Google filters are there, and why are they imposed?
However, search engines are more demanding for "young" websites. Practically any website is subject to restrictions for some first time after its creation. With proper unhurried optimization, these restrictions are automatically removed after a few months.
Below is a shortlist of reasons why a website may fall under algorithmic sanctions, as well as the main types of filters.
How to speed up exiting the sandbox?
"Bombs" on webpages
To remove it, you need to partially remove links and replace the other part with as many non-anchor ones as possible.
Active increase of the links count
Long loading time
Lack of internal optimization, including interlinking, may also be the reason for that. After eliminating these problems, the website will take its previous position. You can check if there is such a filter through the search line on Google. Type:
Minus 30 positions
To get rid of the filter, you need to stop using these methods and remove existing links from banned donors.
- fast link building;
- a mismatch in the subject of your website and your donor websites;
- using banned donors;
- redirects to the main page;
- a large number of broken links.
You can try reaching Google support, but this does not always make sense. You must contact them if you cannot contact the owners of the donors whose links you want to remove. Decline them and report this to the support team.
If the content on your website is of poor quality and the texts are overly optimized, your website will probably fall under this filter. Its algorithm recognizes the meaning of search queries and can match it with information on the website. So you will not be able to deceive the search engine with low-quality content.
To get rid of the filter, you need to comprehensively work out the content segment. Sometimes you have to replace most texts on the website. After the changes are introduced, you need to wait a long time, normally, for over a year.
Are there eternal Google filters?
Another thing is when a long loop of filters stretches behind the site, and the reputation of a spammer has been laid on it more than once, it is practically impossible to fix the situation. In this case, it's easier to transfer the website to a different domain than to solve problems for years and try to improve your reputation.
How to find out that your website is under Google filters?
One can surely argue about the sanctions with a sharp decrease in organic and direct traffic. In this regard, seasonality and the content modifications should be taken into account, as they can also lead to a temporary ranking decrease.
Check the search results in the Google Search Console and manually, compare the results with the same period in previous years. Here's what the site looks like under the Google filter on graphs:
To remove the effect of the filter algorithm from the website, you need to completely fix the violation issues and wait for the ranking to come back. Light Google filters are automatically removed in a few months. Serious ones like Panda or Penguin will make you spend at least half a year to get rid of.
This article is a part of Serpstat's Checklist tool
|Try Checklist now|
Learn how to get the most out of Serpstat
Want to get a personal demo, trial period or bunch of successful use cases?
Send a request and our expert will contact you ;)
Cases, lifehacks, researches and useful articles
Don’t you have time to follow the news? No worries!
Our editor Stacy will choose articles that will definitely help you with your work. Join our cozy community :)