|SEO||– 10 min read –||January 10, 2019|
Best Search Engine Alternatives
While the statistics paint a clear picture of Google's dominance over conventional search queries, they don't tell the full story of how people search for specific things, where they search, and what websites, apps, and devices they use to find the stuff they want.
These days, search is more than Google
While Google may be the starting point in your quest for conventional (broader) information, it's not always the best place to quickly find what you're looking for.
Here are some examples of websites and apps that serve as alternative starting points to searching on Google.
Vertical search, for the win!
For example, LinkedIn is a robust job search engine, but it's also a professional social network where companies recruit new talents, users can join groups to exchange information, and people can share and consume content on self-promotion, marketing, advertising, and professional development.
The need (and expectation) to find specialized content quickly drives people to seek search engine alternatives and is causing fragmentation of conventional search — a breaking away (for certain things) from the ever-ubiquitous Google.
Consider the following pie chart: