Competitor Analysis Tools for SEO and PPC

Analyze competitors' sites in SEO and PPC to discover their sources of traffic. Research all the competition for any topic, ad, or keyword with Serpstat competitor analysis tool.

Analyze your main competitors now

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Top Organic Competitors by Keyword

Analyze competitors by keyword and compare their metrics on one page. Domain Rank, Domain Visibility, number of organic keywords, backlinks, external links and other are available with links to detailed reports.

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Top organic competitor analysis in Serpstat

Competitor Analysis tips

Analyze your competitors' backlink profiles and develop an effective link building strategy.

Get key metrics of the competitor's domain: referring domains, SDR (Serpstat domain authority rank), anchor texts, external domains, Top pages etc.

Analyze competitor websites and find out which pages bring more traffic

Using Serpstat competitor research tool you can do the competitors traffic analysis, find top pages, get their keywords and SEO metrics.

Track positions of competitors for selected keywords using Serpstat keyword tracking tool.

Add competitors domains to your Rank Tracker project and track their positions without spending extra credits!

Join the list of 800,000 advanced SEO teams and increase the online visibility of your brand.

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What professionals say about Serpstat

Brian Dean
Brian Dean
Founder of Backlinko

Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's priced comparing to main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive.

Harsh Agrawal
Harsh Agrawal
Head and CEO of ShoutMeLoud

Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.

Neil Patel
Neil Patel
Digital Marketing influencer

I like Serpstat because it allows me to easily see which keywords bring up featured snippets on the results page.



Robbie Richards
Robbie Richards
Digital Marketing strategist

Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool to improve your SEO and PPC campaign performance.

Jeff Bullas
Jeff Bullas
Digital Marketing influencer

Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.

FAQ

It is important, because you can create your SEO strategy based on competitor's strengths and weaknesses.

Using Serpstat you can analyze competitors keywords, traffic, top pages, backlinks, meta tags and even track positions of competitor's website.

An SEO competitor analysis is the act of checking out your industry's competitive landscape online, evaluating your SEO competition, and analyzing the information you uncover to boost your own website SEO and climb up the rankings.

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Introducing Serpstat

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Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.

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