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SEO 9 min read September 3, 2018

The Hottest Posts Of August For SEOs And Marketers [Digest]

The Hottest Posts Of August For SEOs And Marketers [Digest]

Stacy Mine
Editor at Serpstat
August is over, so it's time to share with you the best posts published this month. This digest is valuable for SEO and PPC specialists and digital marketers. Enjoy :)

SEO

1
SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible. Check out SEO 101: 11 Tips You Need To Know When You Optimize Your Site and start implementing small changes to improve your rankings in search results.
2
A mobile-friendly website is a site designed, developed and optimized for users on mobile devices – and this is both more complex and more important than it seems. Learn 10 Simple Ways To Make A Mobile-Friendly Website that will display perfectly on every device.
3
In Local SEO In Google: Peculiarities, Reality And Myth learn about explicit and implicit queries in local SEO and their peculiarities, find out the meaning of proximity to Google, how to discover additional categories and improve your coverage in Local Pack and other awesome things.
4
In SEO, we often talk about creating the right slug for a page. But what is this really? In this post, you'll get to know What's A Slug And How To Optimize It.
5
Whether you're new to the SEO game or an experienced optimizer, you may have heard about the recent indexing changes that are causing a shift in site rankings. The tome has come, so read about Mobile-First Indexing: How To Know If Your Site Is Ready.
6
Launching A New Business Site? Get It Listed Here and see steps to take once the site is live.

Content marketing

7
If you're not using influencer marketing in 2018, you'd better have a good reason. The recent stats showed that 92% of marketers who used influencer marketing in 2017 found it to be effective and 39% of them planned to increase their influencer marketing budget this year. Impressed? Learn 5 Hacks To Start A Conversation With An Influencer.
8
We live in a world of content overload, and interactive content is one way marketers try to stand out. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Unfortunately, easy to produce does not always mean quality. Take a look at 20 Examples Of Truly Engaging Interactive Content (Updated).
9
A well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Ann Smarty will share with you 5 Tools To Help Your Content Marketing Team Be Better.
10
Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. What link value does a successful campaign drive over the long term? To better understand this, check out The Long-Term Link Acquisition Value Of Content Marketing.
11
Keyword research became a part of a business process for every blogger. And what about niche questions research? You definitely should use them to boost traffic on your blog on a rather high level. In this post, you'll learn 5 Tips To Boost Traffic On Your Blog.

PPC

12
The PPC search advert is a crucial part to the whole PPC campaign. It is the first part of a PPC campaign that the web user reads and interacts with. For this reason, there is of utmost importance to have a good ad copy for your PPC text ads. Here are 3 Ways To Improve Your PPC Ad Copy for search adverts.
13
Google's UI isn't the only thing that's changing – Google is now expanding their text ads to include 3 headlines AND an extra description line, and we're not mad about it. Check out What You Need To Know About The New Google Expanded Text Ad Format and what does this change mean for you.
14
Do you know what is Conversion Rate Optimization (CRO) and Why You Need It? In this post, see three common types of pushback to explain its importance.

Marketing

15
Hubspot conducted some research on video marketing this year. They found that in 2018, videos are being used by businesses as a marketing tool at around 81%. That is up by almost 20% from 2017. They also found that people surveyed watch an average of an hour and a half of Internet-based video content per day. Learn How To Turn Your Text Content Into Videos To Capture More Marketing Opportunities.
16
If you're running and growing an online store, it's likely you're building an email list. And if you are, chances are you've researched good list building tactics to help scale it faster. But in doing so, you might have noticed something few marketers mention: not all list building strategies are relevant to e-commerce. Check out A Definitive Guide to E-Commerce List Building and learn list building strategies that you might not have tried yet.
17
When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned. Caroline Forsey will tell you everything about the shadowbanning in her post Everything We've Discovered About Instagram's Secret Shadowban.
18
eCommerce email marketing is one of the best ways to generate sales for your store. You can send emails manually or you can set up a complex automated workflow. Either way, your goal is to build relationships. Check out Ecommerce Email Marketing Guide to see templates and examples for inspiration.
19
Social media marketing has been around for many years now, yet too many businesses are still shying away from it for one main reason: they don't know how to integrate it into their actual conversion funnel. Ann Smarty will show you How To Build A Social Media Marketing Conversion Funnel.
20
Do you want to reach more prospects on LinkedIn? Interested in using LinkedIn video ads to promote your products and services? In this article, Matteo Gasparello will teach you How To Create LinkedIn Video Ads.
21
Branding is not something that only benefits corporations; on the contrary, it's something that any business must have in order to be successful. Check out Why Entrepreneurs Fail At Personal Branding.

News

22
Did you hear that Instagram Lets Users Apply To Become Verified? Becoming verified adds a blue checkmark badge next to an account name, letting other users know that they are interacting with the authentic presence of a public figure, celebrity, global brand, or entity. Check out this post and learn more about new Instagram verification.
23
Google Ads Introduces 'Ad Strength' Indicator & Reporting For Responsive Search Ads. They are aimed to help advertisers manage responsive search ads more effectively. Read this post to know about the latest Google news.

About Serpstat

24
Keyword clustering isn't new but it is a concept that not everyone is using – though they should. In Keyword Clustering Explained you'll get to know about creating groups of similar keywords that can be used to optimize website content in place of a single keyword.
25
Did you know that Serpstat has launched the Checklists? If not, check out the post about Serpstat Checklist Feature and manage your projects more efficiently than ever.

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