SEO Specialist Portrait: What's Common And What's Different — Survey Results

Since most of the professionals who use Serpstat are SEO specialists, we think about how they live and work. The survey results are useful to both newcomers in the SEO area for a common understanding of the niche, and experienced specialists for comparing the workload or working conditions.
In this survey, we tried to figure out what unites SEO experts.

The vast majority have a university degree in the Marketing field. You can see a detailed demographic picture in the infographics below.

It is noteworthy that approximately the same number of respondents are under 30 and more than 45 years old.

Almost 32% of our respondents chose SEO because of the work specificity. Other reasons include a possibility to be creative, intersection with other interests, complexity, or even destiny :)

Almost half of all respondents work at agencies. 57% of them have competence level separation, and 63,4% are Senior SEO experts.

Also, SEO is the first job for only 32% of them.

Possibility of career growth, remote work and flexible schedule and salary level became the most important aspects of work for our respondents. It is interesting that 93,7% of our participants enjoy their job, but only 58,6% of them are satisfied with their salary.

30,1% are working on 2-4 projects at the same time. The most popular sources of self-education are blogs, online courses and webinars.

The most frequent salary is $1000-3000/month.

Most of our respondents dream about starting a business or becoming a traveler. Other popular variants included retirement, financial independence and having more time to spend with family.

The overwhelming majority (71,3%) are fond of traveling; along with this, SEOs love movies, books, sport and video games.

We thank all survey participants and we hope that the study we prepared was useful and fascinating! Share your ideas for new polls in the comments below ;)