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SEO 9 min read

New Year Hangover: Best Posts Of December [Digest]

New Year Hangover: Best Posts Of December​ [Digest]

Stacy Mine
Editor at Serpstat
Christmas holidays are over, so our December digest will be right in time for you to concentrate on work ;)
As usual, this digest is valuable for SEO and PPC specialists, and all involved in digital marketing. Have a nice reading!


Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you'll discover 4 Tips To Improve The Visibility Of Your Facebook Business Page.
According to studies, 50% of internet users check a website's navigation menu to orient themselves before making any further actions on the page. So a proper URL structure does matter in usability and user experience. Also, with proper management and process, your URL structure can prove to be highly helpful in ranking your content. With that in mind, let's take a look at 10 Tips To Create SEO Friendly URL Structure.
A canonical URL lets you tell search engines that certain similar URLs are actually the same. Sometimes you have products or content that can be found on multiple URLs – or even multiple websites, but by using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your rankings. Check out this Rel=Canonical: The Ultimate Guide.
Whether it's a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020. Now is the time for brands to create an optimization strategy for voice search in order to get ahead of the curve. So learn these 5 Voice Engine Optimization Strategies To Get Ahead!
Link Building Strategies: The Complete List will show you 175 strategies, tips, and tactics on this page. So if you're looking to build powerful backlinks, you'll really enjoy this list.
Ever since the game of SEO started, link has always been one of the most effective SEO tactics. This is because Google and other search engines use link as a major ranking factor to rate and rank a website. Over the years, if most of the online businesses focus on building and acquiring backlinks, they will be well awarded with a higher rank in SERP. But there's one technique that was being neglected by many – Internal linking. Check out these 5 Secrets To Build A Strong SEO Foundation With Internal Link.

Content marketing

Content marketing
Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It's no surprise. The question is are you creating video content good enough to move the needle for your organization? And How To Avoid The Battle Of Boring In Your Videos?
We talk a great deal about SEO and online presence, but there's a real world out there! For local businesses, visibility in the local community is crucial, and a great way to build it is through creative and well-targeted offline marketing. Check out these 6 Easy Ways To Track The ROI Of Offline Ads
To make social media content easier for companies to plan and schedule across the accounts they manage, HubSpot created The Social Media Content Calendar Template Every Marketer Needs [Free Template]. And recently, they updated to be better, faster, stronger, and just generally prettier.
Whether you are content marketing or conversion optimization expert, keyword research is a crucial task that you need to be doing on a regular basis. In this article, you'll see The Ultimate Keyword Research FAQ + A Step-by-Step Tutorial: the process of keyword research, from start to finish, offering tools, templates, and tips on how to discover the best keywords, optimize your content and/or landing page, and get the most of organic search exposure.
For most bloggers, December is the month where traffic starts to nose dive. After all, it is the holiday season. It's a time to reflect on the events of the past year, and spend time with loved ones. With traffic nose diving, you could publish less content towards the end of December – especially considering your posts may not get the traction they deserve. Makes sense, right? But that doesn't mean you should stop working on your blog entirely. So How To Prepare For A New Year Of Blogging?


Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year. PPC 2018: These Changes Will Have The Biggest Impact On Advertisers In 2019.
Facebook Is Expanding Into Search Ads. What Will This Mean for the search advertising industry? Facebook is always eager to try out new monetization ideas. This time there's a really interesting one with an attempt to test search ads. This time, Facebook is re-introducing Search Ads in its search results and Marketplace, which takes them into direct competition with Google.
In Some Insights Into Bing's PPC Audiences Connor Regan covers some insights they have come across in regards to Bing's in-market audiences, as well as their branded "Microsoft Audience Network". For reference, most of the findings he will speak to come from his work on an account that operates in the education vertical.


Landing pages are about first impressions… but if you don't update them with the latest design trends, the impression will be a company that's outdated and out of touch. Design trends are crucial to landing pages because they act as signals, even subconsciously, that communicate to visitors that you're on the ball. That goes double if your page is the first time someone sees a trend, so the sooner your update yours, the better. Check out 9 Best Landing Page Design Trends For 2019.
Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? Then Learn About Social Customer Care: Why Marketers Should Care.
Most people ignore emails they subscribed to because it takes huge efforts to find useful information. The fact you're reading this article means you not only get those emails but also send them. In this post, you'll learn Why Do They Unsubscribe: A Practical Guide To Improve Your Email Open Rate.
Outrage is the fastest-spreading emotion on social media, according to multiple studies. People love to hate, and they'll happily hate your brand if you give them the right reason. Whether you see a raging firestorm of hostile tweets as free marketing or a living nightmare, this post is for you. Turns out there are endless ways for a brand to stumble across the line into irritating, phony or outright offensive behavior. So what are The Things Brands Do On Social Media That People Hate?


Kick-Start Your New Year's Resolutions With Google Fit It's time for New Year's resolutions, even though most people seem to abandon them about a week into the new year. But if 2019 is the year you want to stick to your goals, you may want to get a head start. In fact, our New Year's resolution is to make it easier for you to get healthy, and have fun doing it. Here's how you can put health and wellness first in 2019, with a little help from Google.
2019 will be the year of page speed: Google is sending serious signals that it's crunch time to deal with your slow pages. Faster pages are a strategic marketing priority, so It's Time to Retest Your Page Speed!

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