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News 3 min read June 3, 2016

New Parameter in Missing Keywords List!

Recently we released new, awesome feature – "Missing Keyword", which drew a lot of attention to our service! If you missed it, this feature allows to expand keyword pool of any page with highly relevant keywords in a few clicks.
We even told about it in the first issue of our video blog:
Let me remind you why this feature is so great.Our advanced URL analysis allows users to compare their pages with similar pages of their competitors. You no longer have to gather semantics for a whole domain of your competitor to optimize just one page on your website. Serpstat allows comparing pages as if they were domains.

Our new addition to this feature was suggested by our users. They noticed, that while phrases in the missing keywords list may not be present on their target page, but other pages on their website can still rank for it.

A question arises, why using this keyword to improve a page by hurting another page, especially when you didn't know it ranked for the keyword?

So, we've been asked to add one more parameter to the missing keywords list. Presence of the keyword from the missing keywords list on other pages. And so we did.


We now show what other page ranks for a keyword from the "missing keywords" list and on what position!
Here's how the "missing keywords" list looks like now:
  1. Monthly search volume
  2. Cost per click
  3. Level of competition in Google AdWords
  4. Connection strength (number of competing pages that rank for this keyword in top-10)

Shows if there's another page from the same domain as targeted page that ranks for this keyword:
5.1 Page position for the keyword
5.2 Link to the page
None means that your domain doesn't rank for this keyword in top-100 at all which is a signal that you should definitely use this keyword.
Now you'll know for sure if you should add keyword from the list to your page.

One more thing!

We've got another cool update this week.From now on, when you research keywords in Serpstat you'll see if any results from the top-100 lead to social network websites. This should give you an idea of who your competitors are and if you should try and promote for desired keywords on social media. Here's how it looks like:
More awesome updates are coming soon, stay in touch and don't miss anything!

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