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SEO 9 min read August 3, 2018

Most Useful Posts Of July For SEOs And Marketers [Digest]

Most Useful Posts Of July For SEOs And Marketers [Digest]

Stacy Mine
Editor at Serpstat
It's time to share with you the most interesting and useful posts published in July. This digest is valuable for SEO, PPC, content marketing experts and those who want to know more about Serpstat. Enjoy :)

SEO

1
Do you want to know How To Monitor Your Competitors? Ann Smarty will show you 4 great tips to learn how to keep track of your competitors to convert your social media traffic.
2
An essential part of a successful SEO is optimizing all of the factors that can impact search ranking. One of the best approaches to achieve great results is to implement an all-in-one SEO tools suite, which covers most bases in a single package. Tom Pick shares with us The 26 Best All-In-One SEO Tool Suites to choose to improve your work.
3
Another top in our digest is 53 Best SEO Tools 2018. Here the authors have gathered the list of tools that every SEO professional must have to become a pro.
4
How To Generate More Search Engine Traffic To Your Landing Page? Ann Smarty reveals important and useful tips and tricks to create a page that's optimized for both search engines and conversions.
5
Keyword research is a fundamental tactic that completely transforms the overall marketing strategies of those who take it seriously. It has always been the foundation of online marketing, and it still is – even though it's rapidly evolving. Learn How To Organize Your Keyword Lists to improve your business.
6
SEO audits are the single best way to figure out why you're not getting SEO results. In this article, the author is sharing a complete SEO Audit Checklist For 2018.
7
Tags still serve an important function for your users and your SEO. They can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keyword-rich context about your content for the search engines. See How To Use Header Tags: SEO Best Practices.
8
Rand Fishkin shows How To Own Your Branded Keywords In Google. A searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates.
9
We have all had or have been that customer that just could not come up with the right, engaging content. Sometimes it's just hard to write something that makes sense about a product, from your own perspective. In this article, Michiel Heijmans explains how to approach SEO For Boring Products!
10
A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. They work to give the user more control over what they see right away. Learn more about them in The Evolution And Expansion Of Google's Featured Snippets.

Content marketing

11
You've written a perfect article, you've shared your expert opinion, you've poured everything you had into this blog post. But it's still not enough. For some reason, your article goes unnoticed. Read how to Write And Promote Your Articles To Get The Most Out Of Your Content Strategy and learn some tips on how to get the most out of your next blog post.
12
Publishing your own research is an effective way to get attention and contribute valuable insights to your industry — but it takes a lot of work. Read How To Create And Publish Original Research to understand the process so you can be as efficient as possible — and get the best results
13
Contributor Jessica Foster in You Need 23 Keywords In A Blog Post To Rank Well. Not debunks keyword density myths and other SEO content misconceptions. She also shares a handful of strategies that are useful for writing SEO-friendly content.
14
When it comes to on-page SEO, keywords are the biggest factor in determining your SEO success or failure. When deciding which keywords to use, you'll need to do some homework and research before deciding which ones to go for. Learn about differences between Long Tail vs Short Tail Keywords and choose the best one for your needs.

PPC

15
Creating a feed for dynamic remarketing from scratch can become a real pain in the neck for PPC specialists. Netpeak Software team has prepared a useful guide on How To Create A Feed For Google Ads Dynamic Remarketing which will help you to solve 3 Ads remarketing tag cases.
16
Over the past decade, ad testing has been a simple A/B test. Now, with the continued implementation by Google, Facebook, and other platforms, A/B testing has become and is becoming a thing of the past. In Conventional Ad Testing Is Dead, Long-Live AI Testing Michael Knight tells you about the new approach to how you can test ads with ad optimization being done for you.
17
The primary challenge for any local business is to figure out a strategy to outsmart their competitors. Utilizing Google AdWords for the promotional purpose can be a great asset to the business. It can bring outstanding results and helps you to build a strong foundation for your company. Learn Why It Is Important Than Ever To Use AdWords For Local Businesses and reach success.

Marketing

18
It will be a long time before link building takes a back seat if it's at all possible. In 2018, authoritative backlinks are still a core SEO factor telling the search engine that your site is relevant and trustworthy. Read How To Get Backlinks In 2018: safe yet effective link building tactics in 2018, ideas on where to find backlink opportunities and how to choose quality links.
19
In this post, Brad Smith tells Why Email Remains The Best Marketing Channel and expresses his viewpoint with vivid examples.
20
Checklists improve the experiences people have with technology by managing complexity on behalf of the user. They make a task's minimum requirements explicit, offer satisfying verification, and prompt people to take action. Margaret Kelsey explains in details Why Your Users' Brains Love Checklists.
21
Check out the post, where Brian Dean shares 27 Ways To Increase Website Traffic In 2018 and shows how he used these strategies to take his site from zero to 180k+ unique visitors per month.

News

22
Google revealed that the Speed Update, first announced in January of this year, is rolling out for all users. While page speed has been a ranking factor for desktop rankings for some time, this is the first time it will have an impact on mobile rankings. Want to know more? See in Google Speed Update Set To Impact Slow Local Business Websites.
23
It's never easy to move to a new tool, especially when you've been doing something one way for over 10 years. But sometimes, change is good. The new Google Ads Interface rolled out on July 24, 2018. Learn How To Navigate The New Google Ads and achieve the best results.

About Serpstat

24
This post is a comprehensive Serpstat Review: How To Take Your Website To The Next Level on Cloudway. They described its tools, basic features, prices and defined its perks and downers. Read if you want to know more about Serpstat.
25
Conducting competitive analysis is an important part of any business strategy. Without knowing your competitors, it's impossible to understand which of them is the greatest threat, how to defeat them, and where to concentrate your efforts. Learn how to Improve Your Site With Competitive Analysis to be successful.
26
Carefully conducted analysis of competitors' sites allows understanding what kind of strategy they are using. Read about Competitor Analysis As A Way To Increase Income On Your Site, find every competitor and always stay one step ahead of them.

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