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SEO 11 min read December 11, 2018

Let's Talk About The Best Posts Of November [Digest]

Let's Talk About The Best Posts Of November [Digest]

Stacy Mine
Editor at Serpstat
Better late than never: winter has finally come, so it's time for us to collect the best posts of November and to sum up fall results :)
As usual, this digest is valuable for SEO and PPC specialists, and all involved in digital marketing. Hope you'll like it!

SEO

1
Do you know what are the 7 Deadly Sins Of Keyword Research? Every day you create various search questions from "how to fix a chair" to "funny cats video." How do you decide what phrase you're going to search for? Unfortunately, selecting all the possible keywords for your website isn't enough. Many people don't even know how incorrect keywords can badly influence their search engine ranking. Read this article to avoid the most common mistakes of using keywords.
2
Why Does Structured Data Matter For SEO? Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews.
3
How To Create The Right Meta Description? The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. Read the post and learn everything about meta descriptions.
4
Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to remember what we see more than what we read. Read How To Search Optimize Your YouTube Video to reach awesome results.
5
Whether you are managing an old site or launching a new project, you cannot really do marketing without monitoring your competitors. And it's really about finding the ways to fight them. There's no niche without competition and the mere presence of competition should never discourage you to start a project. Check out these 5 Little Known (Killer) Ways To Learn From Your Competitor's Conversion Strategy.
6
Do you know about SEO in 2019: Top 5 SEO Trends To Look Out For? The state of SEO for 2018 has been quite eventful with many factors (like mobile indexing, algorithmic changes etc) that changed the way we optimize our sites for search engines.If you want to up your search engine optimization game, improve your rankings and get more organic traffic, then this is the guide you need.
7
For many content providers, the increasing popularity of videos is a blessing. For most businesses, it's a necessary evil because customers expect to find them on Youtube. Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most niches. Whenever you are working on your content marketing roadmap, including video is a must, for both discovery and user-experience purposes. To be successful, learn How To Create A Search-Optimized Video Content Strategy.

Content marketing

8
So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those branded queries? Check out the post Branded Search VS Direct Search: How To Optimize For Brand-Driven Queries.
9
Around 2005 or so, corporate blogs became the thing to do. Unfortunately, initial forays into branded content did not always dwell on minor issues like "quality" or "entertainment," instead focusing on sheer bulk and, of course, all the keywords. Now we have learned better, and many corporate blogs are less prolific and offer more value. But on some sites, behind many, many "next page" clicks, this old content can still be found lurking in the background, so it's time to see What To Do With Your Old Blog Posts.
10
When looking for content marketing advice, it's best to have experienced marketers show you the way. How about learning content strategies from someone who's done it successfully for a big name brand? You definitely need to check out these 5 Lessons From Netflix On How To Be Successful With Content Marketing.
11
More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Want More Creative Content Ideas? Watch the two-minute video to hear Kathy, and then read on to find out what she recommends you flip, smash, and challenge.
12
Content marketing has been around for ages. It's not a new concept, and it wasn't born for online purposes only. However, it continues to be one of the most effective forms of online marketing. That is why we wanted to put together this guide to content marketing for beginners. Great content marketing bridges the gap between your products and your target audience. But, not all content is effective for this task. The question is: How do you create great content marketing? Check out Content Marketing: Beginners Guide For Maximum Success and you'll know!

PPC

13
According to LinkedIn, there are more than 500 million members on the site with more than 60 million senior-level influencers and more than 40 million decision-makers engaged on the platform. It's clearly the place to find the prospects you covet most. But with most good things, it's important to do it right. Here are some things to consider Before Spending Money On LinkedIn.
14
Not many people know this, but the second-largest search engine behind Google is actually YouTube. With 1.5 billion people watching over one billion hours of video a day, YouTube is gathering a lot of data on its users. All of this data allows advertisers to target specific audiences with a high level of granularity. YouTube has developed an array of different audience types that provides advertisers with a degree of flexibility that isn't found on other platforms. So let's start Getting Granular With YouTube Audience Targeting!
15
In PPC Budgets vs. Bids: What's the Difference? Lyle Swartz explains why budgets and bids are not the same, why you can't depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless of how big or small your budget may be.

Marketing

16
Eight years ago, Jonathan Shokrian found himself running around a department store. What was supposed to be a quick trip to buy affordable and comfortable underwear, turned into a long and frustrating experience—but it sparked an idea: He would launch a direct-to-consumer underwear brand. Today, that brand is MeUndies: one of the fastest-growing online apparel retailers. Check out this post and see 9 Strategies MeUndies Used To Grow 1,583% In 3 Years (Case Study).
17
The businesses who are going to be the biggest winners of the holiday season race aren't just the ones who can simply manage the increase in customer enquiries and product orders. They are the ones who successfully capture the attention of their target audience and convince them to do the holiday gift shopping at their store. One of the most effective ways of doing this is through email marketing campaigns. Look at these 6 Inspiring Holiday Email Campaigns And What Makes Them So Good.
18
Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In How To Create An Online Quiz For Social Media, you'll discover two tools to design and publish a customized personality quiz on social media.
19
Competitive analysis is a major part of any comprehensive market analysis. It allows you to gather information about your competitors, assess their strengths and weaknesses and helps you build strategies to improve your competitive advantage. In a competitive analysis, there are many areas to look at and examine. In this list, you'll see Visual Techniques To Conduct A Competitive Analysis.

News

20
What You Missed Last Month In Google: in this great post from HubSpot, Amanda Zantal-Wiener tells us about the latest Google news and updates.
21
Google now shows Seller Ratings by country: Seller Ratings are the stars that appear in ads on the Google Search Network via an automated extension. Google sources the ratings and reviews from Google Customer Reviews, StellaService, Google Consumer Surveys, third-party review sites and other sources.

About Serpstat

22
If you're in charge of monitoring a website's search engine rankings, you may not have the time to manually check to see how you rank, or the budget to invest in an expensive rank checking software or online rank checking tool. Using a free rank checking tool is often the best option for many small businesses who only need to monitor a small batch of target keywords, and there are plenty of great options to choose from. Here are 7 Free Rank Checking Tools to choose from :)
23
When you are out there, trying to zero in on that single SEO solution that aligns most perfectly to your needs, it gets tough to take a call. The market is full of options, and when we say the absolute best, there is not one solution that occupies that top spot – there are multiple options for you to conduct in-depth research on and then make a call after careful and long contemplation. Check out Serpstat Review – One Stop Search Solution For Marketing to see all the features of our tool.

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