Interview With Mindy Weinstein: A Small Business SEO Checklist

Stacy Mine

Editor at Serpstat

Recently we hosted a Twitter chat with Mindy Weinstein. Mindy is a Founder and CEO of MarketMindshift and has trained 5,000+ people on how to effectively approach SEO and content marketing through webinars, workshops, and conferences.
She answered the questions of our channel members on the topic A Small Business SEO Checklist. In case you missed the chat, you can read this article :)

A1: Not knowing who to trust & what #SEO tactics to use (& not use). #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

Agreed. I see a lot of postponing too. Maybe a little fear of the unknown? #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

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I see budget as a big hurdle too. Understanding the "why" of SEO for their business is also a very good point!

A2: Local optimized content on the website & GMB listing optimization. +optimizing other major local directories #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

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Proximity, Prominence, Relevance, authority, and activity as Brian Kato said - all of those are huge and can move the needle. I agree with Charles Briggs that you should look at structured data markup like Bill Slawski advises - he's the man!

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A3:Connect with the community by sponsoring events, writing for local papers, hosting meetups. #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

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Check out the book, "Building a Storybrand". That's the big premise.

A4: Know your audience. How does the local market describe problems? What words do they use? Those should be in your content (+title & description). #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

A5: Ensure you have addressed technical issues, ie speed, duplicate content, broken links, canonicals & internal linking #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

A6: Fill out every field! Add pictures, videos, use consistent NAP, upload posts. Keep it updated #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

Agreed. It's great for conversion too. #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

I have been using the Q&A's but not the message feature as much. Great tip. #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

A7: Lots of great tools can help: @serpstat @yext @spyfu @whitespark @GatherUp #serpstat_chat
— Mindy Weinstein (@mindyweinstein) October 16, 2019

I hope you liked our chat! Follow Serpstat and Mindy Weinstein, leave comments and don't forget to subscribe to our newsletters! :)

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