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News 4 min read October 31, 2016
Serpstat

Digest of External Publications about Serpstat: No 1

We launch a new regular series of posts where we'll share the most interesting and relevant external articles about practical use of Serpstat and other useful tools for digital marketing. We hope that this series will help you to take a fresh look at already known tools and to learn about new ones.


Do you know that lack of backlinks analysis is one of 5 kinds of mistakes that web portal owners make the most frequently? Find out how to perform a backlink analysis using Serpstat and avoid making the rest of mistakes to make Google love your blog. More info here:

http://www.99signals.com/how-to-make-google-love-y...


Where do you start your content creation? According to Ann Smarty, content creation has to start with keyword research every time. Here is an algorithm of actions that she offers:

  • Come up with Content Ideas
  • Come up with the Follow-up Ideas for Your Old Content
  • Create Content Outlines

For detailed info read the source:

http://denisewakeman.com/internet-marketing/how-to...
Autumn is the best season for studying, here you'll find a set of 8 the best free SEO/SEM online training courses. Learn all about keywords, their role in ranking, and how to perform a keyword research with Serpstat Academy without leaving home. For more courses visit:

https://www.99signals.com/free-seo-sem-training-courses/
Keyword research is the start and the core of content marketing process. It fuels content ideas, helps you strategize your search engine optimization plan and keeps you ahead of your competitors. You can easily bring your keyword research to a next level via Serpstat and its unique features:

  • Missing keywords
  • Cluster research
  • Tree view
  • Keyword suggestions

For discovering other useful features visit

http://blog.paper.li/2016/10/11/5-tools-bring-cont...
Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. Find out how such tools as Serpstat can help you to compete with titans

https://www.kayakonlinemarketing.com/blog/ann-smarty-on-how-to-do-keyword-research
To keep your blog growing, you add more and more content doing your best to market everything you write. It's a long and challenging process and it's well worth going through.But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

Learm how to re-optimize content for easier keywords here:

http://www.socialfish.org/2016/10/how-to-promote-your-blog-5-tools-to-improve-rankings-of-your-old-content/

Do you know that most marketers use rank-tracking at a half of its capacity? Read about smart ways of using Serpstat' rank-tracking and turn them into your benefit. Organize your keywords by tags via keyword grouping and use them to track your market share within a niche. Then analyze your market share distribution to see how your market share is changing over. For more info visit:
http://www.99signals.com/understand-seo-rank-call-...
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