7 Pinteresting Tips For Promoting Your Business
If you think that your products will be accepted by the community, don't hesitate to start, set up an account and start your marketing campaign. Here are some tips that will help you to kick it off.
#1: Use price tags
This means that Pinterest users are not there just to look at pictures, they're potential buyers. Adding a price tag will not only attract shoppers but will also gain the attention of people who are just browsing.
How many times have you seen something you like and thought that it's probably too expensive, how you react if you knew that it wasn't?
Just make sure that your Pinterest account is not completely dedicated to promoting your products. Add true value to your communities with a healthy mix of utility, inspiration, and product information.
#2: Add pins to your newsletter
#3: Join popular group boards
#4: Optimize your Pinterest account for search engines
Claim your brand name for your username and URL.
Work on your "about" section. Do a research and handpick the most efficient keywords for your description, not the most popular. There are many tools available online, Google's Keyword Planner is a great source of keyword suggestions. Serpstat allows you to filter the keywords by their competition level, the number of results available, etc. By balancing these parameters, you can find perfect keywords for your needs.
To see the list of interrogative search suggestions containing your keyword, go to "Content Marketing" module and click on "Search Questions." The search questions are divided into groups according to the question word they consist (what, where, how, etc.).
#5: Promote your presence
Don't spam your Twitter and Facebook feed with mentions about your pins, post a selection of your top pins once every few days or even once a week. Also, don't forget to add a Pinterest widget to your website and install Pinterest extension for your browser, it will allow you to pin whatever you like in just a few clicks.
#6: Mobilize user-generated content
#7: Engage customers through contests and promotions
Contests boost social engagement and create buzz around your company. Pinterest is the best social network to conduct contests because its audience is the most engaged.
One of the brightest examples of successful Pinterest campaigns is "Pintermission" run by Honda. The main goal of this campaign was to promote the new CR-V, which motto was "get out and live." According to the conditions of the contest, 5 the most active pinners got $500 to take 24- hour Pinterest break and bring to life those activities they'd been pinning about.
The results were overwhelming: more than 4.6 million of people took part in this campaign, produced more than 5,000 repins and almost 2,000 likes.
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