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SEO – 5 min read – July 24, 2017

7 Must Have WordPress Plugins For Every Installation

Кейс: как безопасно перейти на HTTPS — Serpstat Blog

Joshua Jarvis
Digital marketing consultant with 4RD marketing and blogger
Every blogger and small business owner goes through the same thing when the first install wordpress, they ask themselves… Now what? The beauty of wordpress is really the number of plugins in the world and the fact that if you can dream it, you can do it (well almost) with plugins.

Here are my 7 must have wordpress plugins for every installation that I have on every single one of my clients and personal sites.
So synonymous with Wordpress and SEO it should almost be a default plugin. To a brand new user or small business owner, Yoast will walk through the process of becoming proficient at some old basics of SEO. While advanced users might scoff at this recommendation, ultimately by simply installing Google Search Console and turning each content light "green," you'll be better than 80% of the sites out there!
Most small business owners with new sites have not thought about the load the image puts on a page, fortunately, there are two easy plugins that can help resize and compress these. Speed is important.
There's a bunch of speed boosting plugins, but this is the one that routinely stays activated and doesn't cause any problems on my installations. The others ones that I'd recommend (but with the caveat that you have to turn them off and on to figure out what works for you) are Autooptimize, WP Performance Score Booster, and Lazy Load. That last one lets your site load the text up first, so it's faster to Google.
To me a wordpress installation isn't complete without this plugin. It protects your site from unwanted hacking attempts and generally leaves you safer. Of course, if your password is admin then you're already in trouble.
You spent all your time crafting that website content, updraft lets you back it up.
This little plugin does a bunch of little tasks with CSS just comes in handy on so many projects. Whether it's spicing up a quotation or perhaps creating a colored box, this does it well.
You will want a way for customers to reach you and you most likely don't want to leave your email out there on the web.


Situational plugins that are very useful

Here are 5 extra situational plugins that may come in handy:
  • Redirection — If you move a page or post or change the url structure — this one is invaluable.
  • Sumo — A great marketing "swiss army knife."
  • Click To Tweet — As mentioned before if you do long form content, you will want this, it helps you highlight a point while helping your promote the content.
  • Google Analytics Dashboard — I like installing this for clients. Most get nothing out of the dashboard inside the google analytics site. This plugin gives you some basics that make analytics easier to digest.
  • Better Search and Replace — If you ever make a sitewide error, you'll be thankful for this option to change everything. For example, say you have a dev.domain.com site and you want to make it live by going to www. Easy enough but sometimes your images and the site itself doesn't know to change all the URLs. This plugin lets you set the record straight. Just back up your site before using it.
What are your favorite wordpress plugins? Do you agree with this list? Or maybe you can suggest better plugins for the same purposes? Share your thoughts in comments ;)
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