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Missing Keywords tool shows the keywords that top 10 competitors to the researched page are ranking for, but the page in question is not ranking for these keyword. Connection Strength would show you how many pages from the top 10 search results are ranking for a particular missing keyword. Other URLs column may show some pages of the domain the researched page belongs to, if there's any other page ranking for the missing keyword. The report also provides the keyword’s monthly search volume, cost-per-click and competition level.

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