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Working with a large array of SEO data seems tiring, and may you want to visualize it in convenient reports without spending a lot of time. Use the free connector from Serpstat, to create reports with charts, links and images for your clients and data analytics in a few clicks.

Serpstat connector with Google Data Studio for creating reports with data visualization

What is Google Data Studio?

Google Data Studio is a Google product that allows you to visualize any user data as informative, readable data that is easy to share and analyze. Reports are fully customizable for user tasks and can contain any kind of charts, maps, images and tables.

Flexible settings allow each user to filter data in the form that they find convenient. The tool is compatible with all Google products (Google Ads, Analytics, Display & Video 360, etc.), social networks Facebook, Twitter, Reddit and a number of other tools. Integration of the tool with Serpstat allows you to use all the features of creating custom reports when uploading SEO data.

What is the purpose of Serpstat connector with Google Data Studio?

The connector will be useful for Serpstat users who work with large amounts of data:
Using the connector is absolutely free, and to start working you need to have accounts in Google and Serpstat. The tool visualizes data from the Competitors and Domain History reports and, depending on the user's query, we will add new features to it.
SEO professionals who need in-depth data analytics and don't want to miss a single detail in their reports
Marketing agencies that, in addition to analytics, need to create understandable reports for presentation to clients and search for insights

Tasks that can be solved using the Serpstat connector with Google Data Studio

Creation of customized reports with SEO data containing any kind of charts, histograms, tables and images
Accurate and fast SEO analytics, due to the visual data display, automatically extracting data and built-in formulas
Effective presentation of SEO data reports for clients and team members
Simultaneous editing of tables with reports for any number of users
The key advantages of Serpstat are the largest databases of Google SERP and backlink index:

Haven't used Serpstat before? Key Benefits of Serpstat

domains
1.69 В
ads
28,86 М
keywords
5.2 В
Google databases
230
links
952 В
referring domains
168 М
Use the Serpstat integration to create highly customizable reports useful for both the SEO team and clients. Enjoy the convenience of automatically extracting data and a wide range of information visualization options.

Learn more about the connector and the capabilities of Serpstat in a free 30-minute consultation.

Visualize SEO analysis data clearly and quickly using the Serpstat connector with Google Data Studio

FAQ. Common questions about Google Data Studio and the Serpstat connector

1. How do I use Google Data Studio?

To use the tool for creating visual reports with flexible settings of Google Data Studio follow next steps:

  • Download the tool; select a data source (for example, Google Analytics or Search Console), select the required account and resource and click Create Report, then confirm that you wish to add the data source to the report.
  • Create a dashboard by adding a title, data filter, and top and bottom report borders.
  • Choose the desired type of data display: pie chart, bar chart, graph, table, or other relevant option.
  • Add formulas for calculating indicators to the interface to create new fields and save them.
  • Add a block with key indicators of the table to its top panel so that important data is always in sight.

Use tables from Google Data Studio to analyze data and create reports for clients.


2. How to visualize SEO data as a report?

If you work with a large amount of data and need to analyze or present it to clients, use the Serpstat connector with Google Data Studio. This integration will allow you to present data about the competitors of the site and the history of the domain in visual form with graphs and charts. The data in the table is updated automatically, which allows you to track the latest SEO analysis data without having to switch to the interface of the Serpstat tool.

You can learn more about the connector in the article, and if you need more functionality for SEO analytics, take advantage of all the features of Serpstat by booking a free demo.

3. How to install the Serpstat connector with Google Data Studio?


3.How to install the Serpstat connector with Google Data Studio?

To install the connector, use the following instructions:

  • Download the connector for your Google account;
  • Select the required Google account;
  • Read the security warning and click the Allow button;
  • Go to your Serpstat personal account and copy the API token;
  • Paste the token into the corresponding field on the connector loading panel;
  • Fill in the required settings fields by selecting the site for analysis, the search database and the type of data you want to pull into the report;
  • Familiarize yourself with the report table and start editing it by clicking Create Report.


4. How are credits charged for using the Serpstat connector with Google Data Studio?

When using the connector, Serpstat credits are charged depending on the amount of data that needs to be uploaded:

  • Depending on the analyzed site and the type of data (one query for competitors ≈ 20 credits, one query for domain history ≈ 30-50 credits).
  • Depending on the report storage period on Google Drive (credits are removed every 12 hours), the frequency of report editing (each change is 1 credit), and when a template and source are connected (charged automatically).

You can track the credits’ write-off in your account, in the API Credits section You can learn more about credits’ write-off in the article or by contacting the support chat. Also, in the chat, you can buy more credits if you didn’t have enough of them within the current pricing plan:

To install the connector, use the following instructions:

  • Download the connector for your Google account;
  • Select the required Google account;
  • Read the security warning and click the Allow button;
  • Go to your Serpstat personal account and copy the API token;
  • Paste the token into the corresponding field on the connector loading panel;
  • Fill in the required settings fields by selecting the site for analysis, the search database and the type of data you want to pull into the report;
  • Familiarize yourself with the report table and start editing it by clicking Create Report.

4. How are credits charged for using the Serpstat connector with Google Data Studio?

When using the connector, Serpstat credits are charged depending on the amount of data that needs to be uploaded:

  • Depending on the analyzed site and the type of data (one query for competitors ≈ 20 credits, one query for domain history ≈ 30-50 credits).
  • Depending on the report storage period on Google Drive (credits are removed every 12 hours), the frequency of report editing (each change is 1 credit), and when a template and source are connected (charged automatically).

You can track the credits’ write-off in your account, in the API Credits section You can learn more about credits’ write-off in the article or by contacting the support chat. Also, in the chat, you can buy more credits if you didn’t have enough of them within the current pricing plan:

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