Anchor Text: What Is It And How to Optimize It?

#1: Exact-match

An exact match anchor text is the simplest and most powerful type of all anchor text. It includes the same keyword that we are trying to optimize our target page.
For example, a link to a target page about SEO tips includes the keyword "SEO tips."

The distribution of exact-match anchors should be less than or equal to 1%. Otherwise, they can become the reason for the penalty of your site.

#2: Partial-match

Partial match stands for nearly similar. This type of anchor text contains some keywords similar to the exact-match anchor text. The only difference is that it includes other words too.

For example, if your exact-match anchor is "SEO tips." A partial match anchors could be:

• SEO tips guide;
  
• Learn more about SEO tips;
  
• SEO tips for beginners;
  
• SEO tips for bloggers.
  

This is the best way to include your target keyword within your anchor text because it appears as the natural way of link building.

#3: Branded

Branded anchors are those anchor text that includes the actual brand name of the business as the link's text.

For example, "Serpstat is an all-in-one SEO platform which consists of five modules: Rank Tracking, Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis."

Branded anchors are the safest types of anchor text, but if your domain includes the primary keywords you're optimizing for, then you should avoid their over-optimization. For example, if your website was "besttoolbox.com and all your anchor text are "Best Tool Box," it would appear to be very spammy and you would get penalized.

#4: Naked Anchor Link

Naked links are the actual URL of a specific webpage. They contain the hyperlink as the anchor text itself. For example, https://serpstat.com/blog/ instead of Serpstat.

• Інвестування;
• Трейдинг;
• Токенсейли;
• NFT-маркетплейси;
• Airdrop токенів — безкоштовна роздача з певними умовами;
• Робота з Discord з метою потрапити в Whitelist і заробити на покупці NFT;
• Робота з Discord з метою потрапити в Whitelist і заробити на покупці NFT;Ноди (вузли, що забезпечують безпеку блокчейну) та майнінг;
• Навчання.

Тепер розглянемо основні напрямки у крипто-бізнесі:

#5: Generic

Generic simple anchors are generally those text links that convince people to click, for example:

• Click here;
  
• Click to learn more;
  
• Click this link;
  
• Read more;
  
• View more.
  

#6: LSI keywords

LSI keywords or Latent semantic indexing keywords are the variations of your target keywords.

The LSI anchors are the anchor text that might not be similar to your exact keyword but they are typically synonyms of your keyword phrase.

To find LSI keywords, just type your search keyword on Google and you will get some LSI keywords ideas at the bottom of the search page. In the screenshot below, you can see the related search suggestions:

You can also find the LSI keywords at Serpstat's Related Keywords report. Just enter your target keyword it the search bar and go to the report. You'll see the keywords related to yours with their search volume, CPC, competition in PPC and connection strength (how many mutual domains these keywords have in the top search results, 10 is the max value).

Serpstat also shows a complete list of anchors used with the analyzed website. Go to the Backlink Analysis module and choose Anchors tool. Here you can see the types of anchor text mentioned above have been used to link to a guide from the Search Engine Land website.