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Marketing

– 12 min read –

March 20, 2018

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89 Places To Promote Your Startup

Ivan Filimonov

Content Marketer at Serpstat

Startups suck at a lot of things. Chief among which is brand awareness. Rather, lack of it. So how can you advertise your business for free and get your name in front of the right people?

In this article, I'll focus on the top platforms and listing services where you can submit your business for free, and how to use these platforms as a part of your content marketing strategy.

I divided this post into two parts. In the first one, I covered the most important tips on how to obtain the maximum benefit from using the platforms. While in the second one, you'll find the whole list of 89 platforms to promote your startup on. Let's start with tips that will help you while promoting on different platforms.

Clear and compelling profile

What takes years to build and just a second to ruin? Trust. Start looking trustworthy from the very beginning of your business journey. Remember that sometimes less is more and the more to the point your profile will be, the better. So keep it short, clear, and simple. But it also has to be compelling to stand out and attract potential customers. Be succinct but make sure to tell about all your benefits.

Another side of the matter is visual. If you don't take design seriously, then you don't have any chances to survive online. With that said, make sure to add the best screenshots of your business as possible, i.e., tell what you do in pictures. Prospects will only take a perfunctory look at your profile, and if you have nothing to show, you'll miss many opportunities.

Fair reviews

As soon as your profiles are set, you would need reviews. Interestingly, a recent study showed that people tend to rely on product reviews even despite the fact that vast majority think that most of them are fake. So always ask for reviews of your services/products. You can start with your partners and clients and ask them to write their honest opinion.

Good review sites have their ways fighting fake reviews again and therefore have more credibility. And remember that it's a number game. The more reviews you'll have (preferably positive), the more will be your chance to increase your visibility.

Also, make sure your positive reviews have the highest visibility. Many platforms over an option whether you think each review was useful or not:

The more votes it receives, the better. Ask your friends and colleagues to upvote good reviews of you. You'll do nothing immoral if these reviews explain how your services/product is helpful to its customers.

Manage your profiles

In order to appear higher in your category on review sites, make sure you pay enough attention to your profiles management. Dealing with negative reviews is one thing, but not updating your profiles, especially not including features you recently added, is another.

If you have an angry review, it's better to address it posthaste and reach this person directly. And always listen to what your audience is telling you. Maybe this could lead you to great business insight.

List of platforms

My original list had 88 platforms enlisted. But then I thought better of it, embraced the power of odd numbers, and spend an extra HOUR to find one more good resource for you so the gods would be pleased;). In alphabetical order with stars - ♥ (it's a star in my mind) - marking where you should start:

A9ad.com

Free classified ad listing site.

Addictivetips.com

Here you can submit your desktop, web and mobile apps, guides and how-to tips.

Adhipster.com

Free social media cross-promotion: people share your ad for free, you share theirs in return.

Adsnity.com

Free advertising site for USA, UK, Australia, Canada..

Allstartups.info

Startups showcase resource.

Alternativeto.net ♥

Helps to find popular alternatives to popular softwares in all areas and platforms.

Angel.co

U.S. website for startups, angel investors, and job-seekers looking to work at IT.

Appadvice.com

Resource on the Web for people looking to discover iOS apps (if application).

Appdirect.com

A cloud service marketplace and management platform that enables companies to distribute web-based services.

Apprater.net

Inspired by Product Hunt, Apprater is a platform for apps.

Approvedbusinessdirectory.uk ♥

Expert and User Reviews for Business Softwares and Web applications.

Apps400.com

Free submission platform of apps. Free and paid reviews.

Appstorm.net

App platform.

Arcticstartup.com

Technology blog that reports on digital startups and growth entrepreneurship.

Arstechnica.com

PC enthusiast's resource with a community forum.

Aws.amazon.com/marketplace/

That's Amazon listing service. (You might want to find your category, for example https://aws.amazon.com/marketplace/saas for SaaS).

B2blistings.org

Resource to find business to business companies, chat with others in the business to business community and get the latest business to business news.

Betabound.com

Resource that collects and organizes great beta testing opportunities.

Betapage.co

Community of tech lovers and early adopters. Browse, search or submit new and popular products.

Boingboing.net

Software and other interesting stuff platform.

Breakpoint.io

Share and get feedback from your community on your side projects.

Businessmagnet.co.uk

The Business platform for UK Companie.

Cabinetm.com

discovery platform that connects marketers to the marketing technology they need & helps marketing companies find customers.

Cloudshowplace.com

Vendor-independent, online platform of Cloud solutions divided into over 90 application and industry categories.

Betalist.com

Community of makers and early adopters showcasing their startups and exchanging feedback.

Coolstartupbro.com

Home of the startup videos.

Crunchbase.com ♥

Leading platform to discover innovative companies and the people behind them.

Dailytekk.com

platform of consumer-focused startup, app, gadget and Internet product content.

Discova.co

Startup platform.

Capterra.com

Free resource to help you find the right software for your business.

Erlibird.com

beta testing and usability testing service for iOS and Android apps, websites, and hardware.

Feedmystartup.com

Get startup resources, news, list your startup.

F6s.com

Free network where founders get deals, list & recruit Startup jobs, apply for funding & Investors find startups.

Finacial9.com

platform of finance with resource and information on financial services, accounting services, banking, brokerages, commercial, etc.

Financesonline.com ♥

Platform for online reviews of B2B and SaaS products.

Freeindex.co.uk

UK business information with customer reviews.

G2 Crowd♥

Software review platform, and a great place for SaaS startups to list their product.

GetApp.com

Comparison and evaluation platform for small business software, SaaS and Cloud Apps.

Gust.com

SaaS funding platform to connect with accredited angel and startup investors.

Hacker News

Great place to submit your startup announces and ask for a piece of advice.

Inc42.com

Startup platform.

Index.co

Turns public data and content from across the web into structured data on private tech companies, industries and locations.

Killerstartups.com

Platform about startups.

Killerstartupsdesigns.com

Daily Inspiration Of The Best Startup Designs On The Web.

Mevvy.com

Free platform for apps in many categories.

Moblized.com

Small Business App Marketplace.

New-startups.com

Startup platform.

Nibletz.com

Startup platform.

Pandia.com

Platform to research and compare webmaster related products including various SEO, Social Media and Internet Marketing products.

Postscapes.com

Frame and filter the latest connected products and Internet of Things news, products and technology trends.

Product Hunt

Place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.

Promoteyourcompany.ca

Free online business platform where you can add your company listing and advertise.

Publicityx.co

Cloud-based landscaping business software to help manage jobs, invoicees, estimates, etc.

Randomstartup.org

Startup agregator.

Ratestartup.com

Startup listing.

Reviano.com

Direcctory for the internet of things and startup.

SaaSMarkets.com

Network of cloud-based business app stores for employees and their external business customers.

Saasmax.com

SaaS and Cloud App marketplace for users to review, compare, and evaluate enterprise software through streamlined tools and resources.

Serchen.com ♥

Online Service Comparison Site.

Sideprojectors.com

Marketplace to sell and buy interesting side projects from other people.

Sideprojects.in

Startup platform.

Snapmunk.com

News, Trends and Ideas that matter most to Startups.

Softonic.com

Place to discover the best applications for your device, offering you reviews, news, articles and free downloads.

Softwareadvice.com ♥

Provide detailed reviews and research on thousands of software applications.

Softwaresuggest.com ♥

Helps businesses find the right software.

Startup88.com

Startup platform.

Startupblink.com

Startup platform.

Startupbuffer.com

Submit your startup to awesome premium startup directory.

Startup platform.

Startup platform.

Startup platform.

Startup platform.

Startup platform.

Platform to discover new and interesting web pages, photos and videos across the Web.

Submit.co

Where to get press coverage for your startup.

Submitstart.com

Free Website URL Submission to Google, Yahoo & Bing.

Techfaster.com

Connecting consumers with emerging trends in technology, apps, gaming, ed-tech, the internet of things, etc.

Thestartuppitch.com

Place for Startups to post their startups and apps.

Topalternatives.com

platform of tools for building a website, email marketing, social media, WordPress, landing page optimization, customer satisfaction, e-commerce, etc.

TrustRadius.com ♥

Community of professionals sharing software reviews, software discussions, and best practices.

Trustpilot.com

Online review community.

Vbprofiles.com

Discover, contribute to, and create industry topics, organizations, companies, and people.

Venturebeat.com

Platform to submit a story about your startup.

Venturebin.com

Web venture & internet business report.

Webapprater.com

platform, Community for Web Application, SaaS, Web 2.0 Startups.

Webdevtwopointzero.com

Site/app platform.

Webmastersquare.com

Free service for SEO tools.

Webmenu.org

Rate and review platform for apps and more.

Zoominfo.com

database of information about business people and companies to sales, marketing and recruiting professionals.

That's it :)

I hope that this piece of content was useful for you.
Share your experience on promoting on these platforms. If you know other platforms to add to this list, let me know in comments.

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