Keyword Research Tool
Use keyword research to find the best keywords for your website:
Keyword Research Tool Advantages
Find the right data using large databases of keywords and keyword suggestions for Google. There are 7+ billion keywords that your audience is looking for on search engine page results.
Keyword Niche Finder
- Explore your niche with a niche research tool and SEO site analyzer to get the best results.
- Find related keywords and other search terms that are often used with your keywords.
- Research the competition for any topic in paid and organic search.
Keyword Planner Alternative
- Analyze and find the most profitable keywords for SEO and advertising with a website keyword analysis tool.
- Check the keyword difficulty and find ranking opportunities.
- Estimate keywords costs and plan your ad budget effectively.
- Find the top-performing content, keywords, and ads samples for your topic.
Create an effective content plan
The search questions tool will show the interests and needs of the target audience. These are ready-made headlines for articles on your blog. Use the obtained data to form the content plan of the site.
Compare up to 100,000 Keywords
- Export popular keywords and run ads based on them.
- Integrate keywords into Rank tracker projects.
- Get the volume, difficulty, cost, PPC competition, number of results.
- Increase traffic by choosing keywords with the best metrics.
Keyword Research FAQ
What is keyword research process?
Keyword research is a way to understand what language your target audience uses when searching for your products, services, or your content. It helps to avoid creating content about things that are not searched for, and prioritize it to the topics that are interesting for your potential visitors or customers by analyzing and comparing the keywords.
What is the purpose of keyword research?
The main purpose of keyword research is to attract the audience with the content, services, or products that they are searching for. It helps you gain a deeper understanding of your audience, their interests in terms of content and companies, and make sure your website is ranking well for these topics.
How do you research keywords for a new site?
To find the keywords for your own website, you need to: 1. Think like a potential visitor, from the customer's perspective. 2. Collect a list of semantics tailored to your services. 3. Research your competitors and borrow their semantics. 4. Don't ignore long-tail keywords and those of low search volume. 5. Use keyword research tools to speed up and automate your work.
What is niche research?
Niche research helps you reach a more targeted audience. Niche keywords are specific to each company or even a product. They are sometimes referred to as long-tail keywords, and usually, they contain 3 or more words — they are more specific and bring more accurate visitors to your site. They are as effective for your SEO strategy as short-tail keywords, which are more general.
How can I find my niche?
If you want to find your niche, start from small things — identify the category your website is working with. Then, try to narrow it down to a more specific field, but not too much so as not to miss out on a potential audience. For example, the category of your website is clothes. Designer clothes will be a niche request. After this, try thinking about your specialty. Is there anything that makes your product or content stand out? Speaking of our example, maybe your website about French designer clothes includes interviews with French designers?
How to research a niche market?
Niche market research includes, first of all, knowing your audience. Understand their needs — this way, you will always have ideas on what to write or what to sell. After that, analyze the competition. Find out how you can be different and unique to stand out for your visitors. Also, research your niche market keywords and trends in your niche to optimize your SEO strategy the best way possible.
How to use Keyword Research Tool?
Just enter the keyword you need to the search bar and voila — you have the detailed report right at your hands. You can request a personal demonstration of our Keyword Research tool to be made aware of all its capabilities. We will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting to explore the tool.
How to check Keyword Difficulty?
Keyword difficulty shows how easy or hard it is to rank with each keyword on the search engine result page. You can check it with the online Keyword Research Tool from Serpstat with just a few steps and make your website rank well in SERP by the keywords suitable for your website.
What professionals say about our tools
For my use, there is much to like about Serpstat. I really like the site audit tool and information I can gather on competitors.
Most of all, I like all of the training and support they provide.
I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I'll leverage it
on client meetings to show how their current SEO guy is failing.
Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.
Serpstat is another comprehensive keyword research tool that I discovered recently. They've done some really good work when it comes to helping us identify winning keywords.