SEO Research / Competitors report shows major competitors of the analyzed domain in organic search based on the number of common keywords.
Common Keywords (1) — common keywords between the researched domain and its competitor.
Missing Keywords (2) — keywords the competitor ranks for, but the researched domain does not.
Relevance (3) — indicates how close a particular competitor is (on a scale from 0 to 100%).
All Keywords (4) — the total number of keywords that the domain ranks for.
Visibility (5) — a relative score calculated based on keywords the domain is ranks for in Top 20 search results: the higher the score, the better.
Editing the List of Competitors
You can modify the list of competitors by adding new entries or removing existing ones. Click on Change the list of competitors button, make the necessary changes and click on Apply.