When analyzing your site's ranking, check the Google Storm Chart. So you can understand what is the reason for the increase or decrease in your rank: in updates on the site or in search engine algorithms.
Serpstat Search Engine Storm: analyze the SERP dynamics daily
What is a SERP Storm?
- Daily analyzes how the site's rankings change in rank tracking projects for all keywords and Google regions.
- Calculates the average value of the storm and translate the indicator into relative values to show the intensity of the changes.
- Builds a graph with a storm indicator for the last 30 days.
How to measure a SERP storm?
What does a high, medium, or low storm mean?
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Digital Marketing Manager and SEO
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CMO
Marketing Manager
Cloud Engineer
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More about Search Engine Storm and SERP Algorithms
FAQ. Common questions about the SERP storm
What is a SERP update?
Search results are based on many factors: starting with content and link mass of indexed site pages to user behavior after they click on the snippet. When a sufficient number of ranking factors updates accumulate, the search engine changes its databases and accordingly issues up-to-date results for user queries.
What is SERP storm and how to measure it?
SERP storm is SERPs volatility. One of the tools for analyzing search engine rankings is Serpstat Search Engine Storm. The tool monitors changes on a daily basis and allows you to detect algorithm changes.
Is a high storm always dertimental for websites?
A high search engine storm usually means a change in ranking algorithms. The results of this process are unpredictable for the site rank and depend on what exactly the update was aimed at. Sometimes changing the algorithms can lead to a sharp increase in the site rankings, and sometimes to a fall if the search engines consider your site less useful for visitors.
What time dynamics data can be viewed?
The Search Engine Storm tool allows you to track data on rank changes daily and displays a graph for the last 30 days.
How can I track changes in my site's ranking?
In order to track the ranking of your site, we recommend using the Rank Tracking tool. It allows to track the rankings of your and competing sites when selecting organic and context keywords. Data can be obtained for both desktop and mobile. Flexible tool settings help to track automatically at the frequency you need (including daily), and receive reports by e-mail.