Do you want to track the dynamics of search results on a daily basis? A search engine storm will help you notice global changes in time: the higher the Storm score, the stronger the change in search results.
When analyzing your site's ranking, check the Google Storm Chart. So you can understand what is the reason for the increase or decrease in your rank: in updates on the site or in search engine algorithms.

Serpstat Search Engine Storm: analyze the SERP dynamics daily

What is a SERP Storm?

SERP storm is a calculated indicator that reflects the dynamics of search results and is expressed as a percentage value from 0 to 100. The higher the indicator, the more search engine results change. The graph displays the storm values for the last 30 days.
  1. Daily analyzes how the site's rankings change in rank tracking projects for all keywords and Google regions.
  2. Calculates the average value of the storm and translate the indicator into relative values to show the intensity of the changes.
  3. Builds a graph with a storm indicator for the last 30 days.
Serpstat uses its own algorithm for calculating the storm index:

How to measure a SERP storm?

What does a high, medium, or low storm mean?

Serpstat distinguishes three storm levels depending on the intensity of the dynamics:
Low storm level: less than 21% of the search results have changed, highlighted by green bars on the chart.
Medium storm level: between 21% and 26% of search results have changed, highlighted in yellow.
High storm level: more than 26% of search results have changed, highlighted in red.

Serpstat client feedback

Ali S.
Digital Marketing Manager and SEO
Serpstat solving our keywords rank tracking problem. We are an international D2C brand, we have regional websites and perform SEO activities on all websites. We are tracking all keywords using Serpstat, performing site audits and competitor analysis. Their rankings data is accurate, we verified it manually.
Good choice on the SEO tools market for beginners and professionals. Fast and efficient SEO toolset with a great support team for a low price. I regularly use it for rank tracking my project positions on the TOP by the keywords.
Ruslan
Team Lead
More Functions Than You Could Ask For & Great Support. Serpstat's rank tracker has given me — as far as I can tell — accurate results in a helpful interface where you can see the recent history of individual keyword rankings or your site's entire ranking structure over an unlimited time frame.
Yannick W.
Founder & Head
Paul S.
CMO
Great SEO tool every expert needs! The tool lets me solve all the issues in one place. Rank tracking tool is the greatest thing that made me choose Serpstat, and it appeared to be the best decision. Now I have all the data on the website's changed positions for the tracked keywords on one page.
The best thing about Serpstat is that it's an all-in-one SEO tool. I don't need to switch between different tools or pay twice to cope with different tasks. The tool lets me analyze SERP for the keywords I want my pages to rank for, check the competition, and what's most important, see the keyword difficulty score.
Olga P.
Marketing Manager

Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. Serpstat is constantly improving. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.
Jacob M.
Cloud Engineer
Ali S.
Digital Marketing Manager and SEO
Serpstat solving our keywords rank tracking problem. We are an international D2C brand, we have regional websites and perform SEO activities on all websites. We are tracking all keywords using Serpstat, performing site audits and competitor analysis. Their rankings data is accurate, we verified it manually.
Ruslan
Team Lead
Good choice on the SEO tools market for beginners and professionals. Fast and efficient SEO toolset with a great support team for a low price. I regularly use it for rank tracking my project positions on the TOP by the keywords.
Yannick W.
Founder & Head
More Functions Than You Could Ask For & Great Support. Serpstat's rank tracker has given me — as far as I can tell — accurate results in a helpful interface where you can see the recent history of individual keyword rankings or your site's entire ranking structure over an unlimited time frame.
Paul S.
CMO
Great SEO tool every expert needs! The tool lets me solve all the issues in one place. Rank tracking tool is the greatest thing that made me choose Serpstat, and it appeared to be the best decision. Now I have all the data on the website's changed positions for the tracked keywords on one page.
Olga P.
Marketing Manager
The best thing about Serpstat is that it's an all-in-one SEO tool. I don't need to switch between different tools or pay twice to cope with different tasks. The tool lets me analyze SERP for the keywords I want my pages to rank for, check the competition, and what's most important, see the keyword difficulty score.
Jacob M.
Cloud Engineer
Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. Serpstat is constantly improving. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.

Test SERP Storm and other Serpstat marketing tools with a free 7-day trial.

More about Search Engine Storm and SERP Algorithms

FAQ. Common questions about the SERP storm

What is a SERP update?

Search results are based on many factors: starting with content and link mass of indexed site pages to user behavior after they click on the snippet. When a sufficient number of ranking factors updates accumulate, the search engine changes its databases and accordingly issues up-to-date results for user queries.

What is SERP storm and how to measure it?

SERP storm is SERPs volatility. One of the tools for analyzing search engine rankings is Serpstat Search Engine Storm. The tool monitors changes on a daily basis and allows you to detect algorithm changes.

Is a high storm always dertimental for websites?

A high search engine storm usually means a change in ranking algorithms. The results of this process are unpredictable for the site rank and depend on what exactly the update was aimed at. Sometimes changing the algorithms can lead to a sharp increase in the site rankings, and sometimes to a fall if the search engines consider your site less useful for visitors.

What time dynamics data can be viewed?

The Search Engine Storm tool allows you to track data on rank changes daily and displays a graph for the last 30 days.

How can I track changes in my site's ranking?

In order to track the ranking of your site, we recommend using the Rank Tracking tool. It allows to track the rankings of your and competing sites when selecting organic and context keywords. Data can be obtained for both desktop and mobile. Flexible tool settings help to track automatically at the frequency you need (including daily), and receive reports by e-mail.

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