Serpstat: About Us
Serpstat is a go-to search marketing platform designed for SEO, SEM, and content marketing professionals.
Our tools help businesses analyze competitors, optimize websites, and improve search rankings. We strive to provide the best analytical solutions for effective online presence management.
Since its founding in 2013, Serpstat has evolved from a small internal project to one of the most popular tools in search marketing. Today, we offer powerful capabilities, allowing businesses of all sizes to refine their online strategies. We take pride in the fact that over 1.1 million users worldwide rely on us for their SEO needs.
8.5B +
keywords in the Serpstat
database
230 +
regional Google databases available for analysis
30K +
new projects are added to the system every month
1.1M +
users
worldwide
Our mission
Our mission is to provide marketers, businesses, and agencies with powerful tools for data analysis and SEO automation. We create a product that helps companies grow efficiently and stay ahead of competitors in search rankings.
Company History
2013
Serpstat was created as an internal tool at the Netpeak agency for Google's competitor analysis. A team of five people worked on the project in Odesa, Ukraine.
2015
The product was named Serpstat and launched as a standalone SaaS solution with a global focus. Platform scaling and initial investments began.
2016
Modules for competitor analysis, keyword research, and site audit were added. Serpstat became a full-fledged SEO platform with five core tools.
2017
We launched API access and extended functionality for agencies and enterprises. The platform's database began growing rapidly in global regions.
2018
New features were introduced: Tree View, keyword clustering, and text analytics. The team expanded to over 50 professionals across Ukraine.
2019
Support for local Google databases in 100+ regions was added. Serpstat was recognized as a top SEO tool by G2 and Capterra.
2020
We added an enhanced backlink analysis module and refreshed the platform interface. The active user base exceeded 200K accounts.
2021
Serpstat became a core product within Netpeak Group for B2B users. Over 50 new features and improvements were implemented.
2022
Regional databases were expanded, the site audit module was updated, and position tracking reports were improved. Functionality became more flexible and user-friendly.
2023
Serpstat introduced its backlink index and restructured its module architecture, making the platform ready for scalable Big Data processing.
2024
We launched Rank Tracking 2.0 and upgraded the API infrastructure. The platform surpassed 1.1 million users worldwide.
Our Clients
Over 700K SEO agencies, marketing teams, and digital marketing professionals trust Serpstat. Our clients include large international companies, startups, and independent consultants.
Serpstat Founders
Oleg Salamakha
Oleg is the mastermind and creator of Serpstat. For 12 years, he has constantly improved the product, keeping abreast of customer needs and outsmarting all competitors. He believes in his product and continues to improve it.
Artem Borodatyuk
A serial IT entrepreneur and investor. Artem is an expert on performance marketing and B2B SaaS'es, with a portfolio of 14 Ukrainian companies operating globally: Netpeak agency, AcademyOcean learning management system, Kiss My Apps, etc.
Core Capabilities
Identify relevant competitors and build more effective sites and campaigns. See how they rank, which keywords drive their success, and where their backlinks come from.
Discover high-potential keywords with our database of 8.5B+ search terms. Find the perfect balance between search volume, competition, and user intent to drive qualified traffic.
Monitor your rankings with automated tracking across 230+ regional Google databases. Receive regular updates directly to your inbox and spot trends before they impact your traffic.
Analyze competitor strategies and identify valuable link opportunities that will drive both authority and referral traffic.
Conduct comprehensive technical audits to identify and fix issues that could be hurting your search visibility.
Analyze any website in seconds: traffic, backlinks, keywords, and rankings worldwide. Use the data to improve your SEO and PPC strategy.
Who Uses Serpstat?
How LoudGrowth leveraged Serpstat to reach 20x revenue growth in 4 months
— In-House SEO Specialists
Get Started With a Free Trial
Our platform processes over 8M requests monthly to deliver the most current data for your campaigns. Start optimizing your SEO strategy today with Serpstat's powerful tools.