|Marketing||– 10 min read –||May 7, 2020|
28 Days Later: How Quarantine Affected Internet Marketing
About two months have already passed from the beginning of the quarantine. Throughout this period, we have been collecting data and preparing a study. When everything is over, we will be able to analyze the impact of isolation on Internet marketing. Finally, we are ready to present the results!
To study the changes in internet marketing caused by the crisis, we launched an anonymous survey involving 4,511 respondents (from the USA, Germany, Spain, and other countries).
The results of the study allow us to get a more accurate representation instead of making a subjective assessment of the situation.
This is an opportunity for Serpstat and other companies specializing in the digital sphere to understand how a niche lives, what problems it has, what we should keep in mind during strategic planning. The study provides businesses with information about measures being taken in the market and shows ideas for interacting with customers. For specialists, this study is interesting because it allows you to evaluate career prospects.
Thus, we confirmed that the influence of quarantine on user behavior directly depends on the niche. Some projects only benefit from the fact that users now spend time on social networks, blogs, and other information resources. At the same time, due to the growth of activity in social media, the level of information noise increased.
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